Well, if Jayne Navarre asks a question, you know I’ll want to answer it.
In her blog post today, Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?, Jayne wants to hear from us:
I want to hear from lawyers, law firms and marketers who are taking Facebook
I saw a great movie over the weekend, The King’s Speech. Don’t worry, this isn’t a movie review. You can read some of those here. The movie recounts the true story of King George VI (Elizabeth II’s father) — who suffered from a debilitating stutter — and his speech therapist, Lionel Logue, on
It’s that time of year. Should we send a traditional holiday card? Or an electronic card? What type of gift should we give? Should we do a donation to our favorites charity and let our clients know we did it for “them”? From all accounts, clients hire lawyers, not law firms. Yeah, I know the
I’ve had a busy week. My firm is sponsoring a conference in Chicago on Tuesday. We’re doing an intimate, private client seminar, followed by the Bulls game on Monday night. I’ve had to take care of A LOT of details, big and small.
What I have come to realize this week is that we’re all
It was a bad night for the Mad Men at Sterling, Cooper, Draper and the other guy. The firm’s number one client, Lucky Strike, accounts for 80% or so of the firm’s business. This is a precarious place for a firm, or a lawyer, to be. One client controlling this much of your business
As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).
First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.
Jen asked the first questions, then we, as a panel, began interacting with the audience.
Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.
Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.
After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading Beyond Print … Marketing Communications Continues to Evolve
Thank you to guest blogger Gail Lamarche for recapping today’s Lexblog webinar, Making — Not Finding — Time for Client Development, featuring Kevin O’Keefe and Cordell Parvin.
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With 36 years of law practice behind him, Cordell Parvin now coaches attorneys in all aspects of legal marketing, client development and blogs at lawconsultingblog.com. When he just started his career as a young construction lawyer, his peers mocked him when he wanted to have a national practice from Roanoke, VA. That is until the Secretary of Transportation for the State of Washington called him when the bridge collapsed. How did that call happen? It was from writing articles and being known for a construction litigation law niche practice. Cordell shared his best practices and tips during the webinar which was recorded and can be found here (UPDATED LINK).
Cordell and Kevin also shared some great blogging tips:
As I mentioned in Mad Men, Lawyers and … How Big is Your Sandbox, Episode 5 was so rich with content, I was going to have to write two separate posts. Part deux focuses on Don Draper’s interactions with Ted Shaw … the competition. I’m going to focus on the importance of competitive intelligence/research
One of the BEST episodes of Mad Men last night. We’ll just leave the Sally Draper stuff for around the water cooler, and talk about the INCREDIBLE interactions between Roger Sterling and, well, everyone else. Because of the great stuff last night I’m going to break it up into two posts, so stay tuned for