I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:
When law was practiced in a set geographic
Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: “Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:
Jayne Navarre once gain asked a poignant question over on the Legal Marketing Association‘s Listserv. Since it is a closed network, I thought I’d bring the question here, along with my comments, to extend the discussion to a broader group of people. In short, when it comes to a law firm’s rebranding campaign, is
While getting ready for school and work this morning, my 7-year old asked me what I did at work. She knows my office is up really high in the tallest building west of the Mississippi. She knows that I have a really cool white board that she likes to draw on. She knows I work
I don’t think that having a personal brand is a “big lie” to quote @ScottGreenfield’s recent post, The Brand War. He was responding to this statement of mine from Earn your reputation; build your personal brand:
“Your personal brand is what you stand for. It’s based on your reputation. It’s what you’re
More often than not I agree with Kevin O’Keefe, but not today. I think Kevin’s off in his recent post, Telling lawyers to build a personal brand may be a big mistake:
I’ve presented at law schools, bar societies, bar associations, and association conferences of legal professionals talking about building one’s personal brand.
I know that branding + law firms has always been a tough sell. But branding + consumer products is BIG business. Corporations, retailers, clothing manufacturers, restaurant chains, food & beverage manufacturers, sports franchises will spend billions of dollars developing and defending their brands … and they spend a lot of that money hiring lawyers to
For those in the know, and on my personal Facebook page, I’ve been in Vegas celebrating my birthday with some friends and family. The pictures were being posted to Facebook almost as fast as they were being taken … and yet, I am quite comfortable that if my boss, a client, a conference organizer or
I came across this article in a magazine I was reading, “The Power of Twitter: Still not sure what Twitter can do for your business? Read on,” by Joel Comm. First of all, I know … a MAGAZINE!! But that’s a different story. It was a great article with a focused audience …
| Track | Session | Time | LMA Tweeters |
| One: Professional Development | Enhancing Your Leadership role Within Your Firm — Establishing and Gaining Credibility | 09:00 – 10:00 | @kateh32 |
| Two: Business Development | Creating and Implementing a Sales and Business Development Culture in Your Firm | 09:00 – 10:00 | @lalaland999 |
| Three: Strategy | Developing Metrics for Measuring Your Marketing |