Many, many years ago I was on the stairmaster at the gym. The two people next to me were flirting, which included the young woman gossiping about a public official. I was a lobbyist at the time, and I happened to personally know said public official. I slid off my machine and casually told the
Heather Morse
I didn’t have anything nice to say
I had nothing nice to say this week. I had nothing necessary to say this week. So, I said nothing at all.
Happy Friday! Have a great weekend!
Can I get a side order of “work-life” balance with that job, please?
I know things are tough out there, and a CMO’s gotta do what a CMO’s gotta do. Jolene Overbeck, former CMO for Orrick, Latham, Shearman & Sterling, and DLA Piper, just landed a new job with Hogan Lovells, and of course the rumors have started on her salary:…
What’s Your Passion?
I read somewhere that what you wanted to be when you were 10-years old is your true passion. As adults I think we forget this. As lawyers, I think it is abandoned.
One of the partners at (my firm) Barger & Wolen, Michael Rosenfield, is living his passion this Saturday night on VH1’s…
The Banana Story and Lawyers
My old boss Steve Barrett shared this story with me many, many years ago. It was meant to illustrate how lawyers really don’t like change. Considering the 8:45 a.m. phone call I got this morning, all I can say is, ten years later, the story still has merit:
The Banana Story
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Don’t Make Me Call Your Boss
Mad Men, Lawyers and … Controlling Your Message
It happens. The rumor. The gossip. The office buzz. The phones start ringing. The emails start pinging. All hell breaks loose. SOMETHING is happening in your office. But no one is too sure yet what it is. But the BUZZ will take off and the less information people have, the worse the damage they can…
Mad Men, Lawyers, and … Client Relationships
It was a bad night for the Mad Men at Sterling, Cooper, Draper and the other guy. The firm’s number one client, Lucky Strike, accounts for 80% or so of the firm’s business. This is a precarious place for a firm, or a lawyer, to be. One client controlling this much of your business…
Time to Nominate Your Favorite Blawgs
We all know how I feel about directories and such. They’re all about egos, and, well, let’s face it, we all have egos, even me.
The ABA Journal is taking nominations for legal blogs (Blawgs), and, yes, there’s a Legal Marketing and Consulting category. And while I can tell you why I think my blog…
Beyond Print … Marketing Communications Continues to Evolve
As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).
First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.
Jen asked the first questions, then we, as a panel, began interacting with the audience.
Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.
Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.
After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading Beyond Print … Marketing Communications Continues to Evolve


