Kudos to Jonathan Fitzgarrald and the Legal Marketing Association-Los Angeles Chapter for putting on a great program: Marketing the Law Firm From the Perspective of a Retailer, featuring Barry Feinberg (a former big-law lawyer himself). In my opinion, these are the best programs and provide the most value to me. While it’s great to
Musings from a Legal Marketer on the State of the Union
As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:
- Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was
It’s the lawyer, stupid
I’m sure I’ll upset a few law firm branding consultants with this comment, but, when the question gets asked, “Do corporate counsel hire the lawyer or the law firm,” I just want to scream: “It’s the lawyer, stupid!” I actually listen to general counsel when they speak at conferences and over the past 13 years
Marketing and Business Development are NOT about today
Get it into your heads: Marketing and Business Development are NOT about today! I had a great reminder of this from a partner in my firm. He began building a relationship with his client’s subsidiary 10 years ago. Yes I said TEN as in X or 3,650 days (plus a couple leap years). The work
A lawyer is like an iPhone
I have an iPhone. I really like my iPhone. I actually LOVE my iPhone, but the service sucks. I have too many dropped calls. I have a dead zone just as I’m pulling into my garage. I can use my phone in the living room, but not in the master bedroom. I’ve been with
Can you sum it all up in six words??
Ross Fishman threw out a challenge to lawyers and legal marketers alike: Can you write your story in six words?
Well, you know I love a challenge (especially if it’s fun!).
Here by accident. Stayed by choice.
I fell into my legal marketing career by accident 13 years ago. The profession was expanding beyond the-managing-partners-secretary-threw-a-great-party-so-they-made-her-the-marketing-manager.
Jayne Navarre Wants to Know …
Well, if Jayne Navarre asks a question, you know I’ll want to answer it.
In her blog post today, Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?, Jayne wants to hear from us:
I want to hear from lawyers, law firms and marketers who are taking Facebook
Are You a Facebook Friend or Spammer??
Happy New Year. I had a great stay-cation, enjoyed time with my kids and the Sports Dude. Loved meeting up with Gina Furia Rubel and her fabulous family at Universal Studios. I completely checked out from work and from legal marketing. I ignored my Google Reader. But, it’s now time to write my first
e-Cards are Lazy
Gonna make this one short and quick. I enjoy a GOOD e-card, and I think they are fine coming from the FIRM. But, if an attorney can’t take the time to sit down and personally write out a card to his or her top clients, those who paid the mortgage, car payments, orthodontist bills, vacations,
I See Happy Lawyers
Last night the Sports Dude and I attended the Los Angeles Lawyers Philharmonic holiday concert and couldn’t help but notice all the smiling and happy lawyers in the room.
Yes, we’ve all heard the negative stories about how there are no jobs for recent law school grads, high suicide rates, and a high