It happens to the best of us, and it happened to me last week. I f***ed up at work and it pissed a partner off big time. He was right to be pissed, because I f***ed up. My first instinct was to deflect the blame and project it onto him (Too sensitive?? Doesn’t understand the
The Google+ Emperor Has No Users
OK. I play the G+ game, but that’s really what it is. A game which I’ll explain below.
I ran across this story, Facebook Gets Pluses From Google’s Mounting Minuses, via my Google Reader (which I can no longer share with you) today.
I have to admit, I didn’t read the article too carefully
PSA: How to Delete Your Google Browsing History
Well, I had no idea that Google has saved every search I’ve made since 2008 when I got my first GMail account.
With their new privacy changes coming up, now is the time to go in and delete your history:
How to delete your Google Browsing History before new policy
Follow the steps below:
- Go
Everything is bigger in Texas, including LMA!
What do the Ewings, Top Chef and the Legal Marketing Association (LMA) all have in common?? DALLAS!!! Woo hoo. I just booked my flights for the LMA Annual Conference to be held in Dallas (ok, Grapevine), Texas, March 15-16, 2012. I’m looking forward to seeing friends and colleagues, along with the programming and
Don’t let a touch point pass you by
Legal marketers will throw the phrase “touch point” around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. 
Depending on the relationship, and the legal marketer speaking, it
Just because … It’s so true!
Just because it is so true … ht to Rachael Loper for passing this one along on Facebook. 
Wait for it … wait for it …
Patience is not a common trait of the legal marketer.
An “inside” joke amongst us is that the code of the attorney is “HURRY. HURRY. HURRY.” Followed by “WAIT. WAIT. WAIT.” And then, “NOW!!”
I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from
What to do when the low hanging fruit has been harvested?
It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit.
The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs.
However, somewhere down the line, the low hanging fruit dries up.
Perhaps a
Increase Your Exposure by Giving Back to the Community
Guest post by Noble McIntyre, senior partner and owner of McIntyre Law.
Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power
Be careful who you friend – as they can report you to the (state) bar
Oh, those kids over at the Florida Bar Association are kicking it up again.
My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association‘s member listserv, The Florida Bar Guidelines for Networking Sites (updated as of January 10, 2012).
Before we all start to panic, go