Jonathan Fitzgerrald, CMO, Greenberg Glusker (Bad for the Brand and so much more) and I sat down yesterday to discuss our upcoming Webinar Best of the Web for Professional Development. Of course, a Vente iced-coffee propelled us off topic now and again, and at one point we started ranting about legal marketers
Call it link bait, if you will, but here’s my lawyers, legal marketers and Chick-fil-A post
So, here’s my take on the whole Chick-fil-A debacle going on in our country:
And that’s what it should be for those reading this.
Why? Because we are service providers. We provide something to someone else, based on our personal reputations, and they pay us for doing it.
We get hired because people know, like
Just what we needed. ANOTHER legal directory.
Going through my e-mails this morning and guess what?? I’ve been selected to join the newest and greatest online legal directory, ever.
Seriously, people. Stop with the new legal directories. I don’t care if it’s online. Made for the global world today. Will bring me all the clients my firm will ever need. Or that
Joe Paterno, our fiduciary duties, and our moral responsibilities.
Joe Paterno’s statue is coming down today.
I am not a Penn State alumni, so I don’t have a personal or emotional stake in this, but I do have opinions.
My opinions are coming to focus in on where our fiduciary duties as leaders in
Hi. I’m Heather, and I am an extrovert.
I know you won’t believe this, but I was a shy kid. Painfully shy. One of my clearest memories is when I was around six-years old, at my brother’s Eagle Scout ceremony, and hiding under my mom’s poncho (it was the 70s).
I remember in junior high standing around and physically gagging, not being able
What’s your passion – 2012?
I know I’ve covered this topic before, but I had another reminder this week about how you should be living your passion. And, if you don’t know what your passion is, you need to find it.
What do I mean by that?
When you love what you do, or who you do it for,
Psst. Hey, buddy. Wanna buy a plaque?
Congratulations, you are now a Tier One, Preeminent, Super, Bestest, wonder-var lawyer … wanna buy a plaque?
Yes, Hollywood has their award season, and lawyers seem to have their blowing smoke season as well. According to how many plaque companies are contacting me right now, I’d say we’re in the thick of things.
Content is King
I’m at the Hildebrandt/West LegalEdcenter “Social and Digital Media for Law Firms 2012” conference. Lots of great content.
But the BEST thing I have heard today came from my buddy Amy Knapp, Knapp Marketing (@knappmarketing).
We’re talking about the ol’ hub & spoke. Website (for me the blogs) in the center, with Facebook, LinkedIn, Twitter,
Oh, Sh**. You’ve gone viral.
Look, we’ve all messed up on the job. Sometimes it’s behind the scenes where it can easily be covered up. Sometimes it’s in front of the attorneys at the annual retreat.
Either way, when these things happen in-house where our clients, peers and competitors are none the wiser — we hope — we have more
Mad Men, Lawyers and the Clients You Want
I know, Mad Men is almost over and I have yet to write a blog post about how there are lessons we in the legal industry can learn from the folks at Sterling, Cooper, Draper and the other guy. I’ve started to blog, really I have, but the posts seemed forced to me. Sure, I