Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven’t disappointed. To quote Danny Zuko: “It’s electrifyin’!” The conference is packed. We’re at about 1200 registrants. The venue is beautiful, and the layout is conducive to getting to the sessions, networking. We even have
Don’t forget to bring your passion to LMA’s Annual Conference
I know. I haven’t been blogging. I’ve been really busy and I am trying to clear my plate at work, at home, with the Girl Scout troop so I can really enjoy my time at the Legal Marketing Association’s annual conference, in Las Vegas!!
I’m starting to go over the conference schedule, and one
Which came first? The content or the promotion, or is it the engagement?
Hitler and I agree: Damn You Google
I invited JD Supra’s Adrian Lurssen to my San Francisco office to give a presentation to our lawyers up here. Fire them up to take our blogging and content to the next level. We had a full house. Great discussion. And then he broke the news to me about Google Reader being retired.
Just
Don’t Spam Conversations, Elevate the Content
A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).
We’re a mixed bunch: in-house legal marketers, outside consultants,
Ding Dong, is the elevator speech dead??
David Freeman has a great video this morning on how to engage in a conversation with a potential client, not just regurgitate a boring and pre-planned elevator speech.
With all due respect I would officially like to kill the concept of the elevator speech and replace it with an approach designed to start a memorable
Shabbat Shalom. I think I’m going to go dark.
I had a day yesterday like no other. It began with the snake’s lunch getting loose (found later that day, by the Sports Dude, in the nanny’s lunch … ick factor 100 on a scale of 1 to 10). Business meeting. Major family drama. Which, having four siblings meant long calls with my mom,
ROI Calculator for Tickets
Oh, the bane of the marketing department’s existence: sports tickets. Let’s give a collective eye roll here. They suck time from the department. Too many lawyers use them to “entertain” quote “clients,” who are really personal friends. We know it. And yet, they can be an incredible business development tool, but it is so hard
I agree with Marissa Mayer – to a point
The world was a buzz yesterday with Yahoo! and Marissa Mayer‘s new policy banning working from home. Everyone seemed to have an opinion. And, for every opinion there was a counter opinion. For every business leader who thought Yahoo! was wrong, there was another business leader who thought they were doing the right
The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.
I am so excited to officially get to spill the beans on some exciting news: LMA