For the past few years I have been heavily involved in LMA’s Technology Committee, first as the board liaison, and for the past two years as the co-chair. My term comes to an end at the end of this year and I would like to end this round of service (because you know there will be more) by hearing from my fellow in-house legal marketers. You do not need to be an LMA member to take the survey. The Technology Committee is committed to preparing two reports based on your experiences in order to help our peers across the legal marketing industry. This isn’t about reviewing a product or vendor, but about our experience as we roll out a new marketing technology product, or how we’re starting to make sense of all that data that our firms are capturing.
Continue Reading Calling All In-House Legal Marketers: Survey Says …
No crazy New Year’s resolutions for me.
Here we are. A new year. Resolutions will be made by many, but not by me (Here’s why I prefer A Daily Resolution).
I have also decided to not look back. 2013 is so, well, 2013. I am well into 2014 and I’m wondering what’s ahead? What I can do? What I can shape?
Don’t feel sorry or sad for me …
These are a few of our favorite blogs: Technology
Well, this WAS going to be the last in our series of Favorite Blogs, but I found one more topic for Monday.
For those who haven’t been following along, Jonathan Fitzgarrald (Bad for the Brand) and I have pulled together a collection of our favorite blogs that help us do our job better.
No More Excuses. Learn This S*** Already
Jonathan Fitzgerrald, CMO, Greenberg Glusker (Bad for the Brand and so much more) and I sat down yesterday to discuss our upcoming Webinar Best of the Web for Professional Development. Of course, a Vente iced-coffee propelled us off topic now and again, and at one point we started ranting about legal marketers
Another Piece of Technology Bites the Dust
Tweetchat and being ubiquitous in a virtual world #LMA, #techshow
Yes, I wanted to go to the Legal Marketing Conference. And, yes, I would have loved to go to the ABA Techshow, too. Instead, I’m at work at my computer alternating between two rooms (#LMA and #techshow) on Tweetchat and commenting where I can. It does makes me feel better in a virtual world to
Ready for trial?
It’s been interesting to watch the discussion of technology in marketing, especially online and most notably about conversational media such as Twitter, on this hallowed space, on the Legal Marketing Association listserv and other spaces for the last few weeks. I was especially caught up in the back and forth by Jayne Navarre and
Is Your Technology Standing in the Way of Service?
While I know everyone wants to talk about Wall Street bailouts and law firm layoffs, I’m still recovering from massive jet lag and need to keep it simple. For me, it always comes back to client service.
I was traveling back east for the past week on business. Starved on Sunday, I entered the hotel
I’ll Tell You Why We Can’t All Get Along…
After reading Heather’s great post, I decided I should respond since I have an interesting perspective. You see, I have worked on the inside of law firms buying software as well as on the outside selling software to them. There is a consistent theme I have seen at hundreds of law firms where I have