For the past few years I have been heavily involved in LMA’s Technology Committee, first as the board liaison, and for the past two years as the co-chair. My term comes to an end at the end of this year and I would like to end this round of service (because you know there will be more) by hearing from my fellow in-house legal marketers. You do not need to be an LMA member to take the survey. The Technology Committee is committed to preparing two reports based on your experiences in order to help our peers across the legal marketing industry. This isn’t about reviewing a product or vendor, but about our experience as we roll out a new marketing technology product, or how we’re starting to make sense of all that data that our firms are capturing.
1. LESSONS FROM THE TRENCHES
Have you launched a new website? Upgraded or implemented a new CRM, proposal generator, or other marketing technology software? How’s that e-holiday card, invite, or newsletter program going? What about negotiating contracts? Basically, what do you know now that you would have liked to have known when you began this process? What can you share that will help your fellow legal marketer? Please take this short anonymous 5-question survey that will allow the LMA Technology Committee to develop a white paper that will serve as a resource for LMA members for lessons learned from launching a new marketing technology product. Start the survey here.
2. SALES AND MARKETING DATA
Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional boutique, talking the numbers needs to become our second language. One thing every firm has in common, whether you are there, moving there, or wondering how to get from here to there, is that we are ALL collecting data every single day. The committee’s second report is focused on how law firms are capturing and using sales and marketing — and billing and business development and industry and costs and a whole lot more — data, and we want to know what you’re doing with it all (even if the answer is “not enough”). Please take a few minutes to complete our survey on how your firm is maintaining and manipulating big data. Start the survey here. Once completed, both papers will be available for download. On behalf of the LMA Technology Committee, thank you.