For the past few years I have been heavily involved in LMA’s Technology Committee, first as the board liaison, and for the past two years as the co-chair. My term comes to an end at the end of this year and I would like to end this round of service (because you know there will be more) by hearing from my fellow in-house legal marketers. You do not need to be an LMA member to take the survey. The Technology Committee is committed to preparing two reports based on your experiences in order to help our peers across the legal marketing industry. This isn’t about reviewing a product or vendor, but about our experience as we roll out a new marketing technology product, or how we’re starting to make sense of all that data that our firms are capturing.
Continue Reading Calling All In-House Legal Marketers: Survey Says …
Not all legal marketers are created equal
For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you’ll know that we not only have our scoffers, but we have our haters.
And, honestly, looking at the spam in my filters, who can blame them.
There are a lot of bad promotional people out there targeting lawyers with their
Mind your (techie) manners
Thank God the elections are over.
I survived my first camping (IN A TENT) trip with the Girl Scouts at Camporee!
Nuts & Magazine sales are on for Girl Scouts.
Not to mention the Mixed Bag Design fundraiser at our school, which ended on Monday; and the See’s Candy sale, which started on Tuesday.
The First Rule of Legal Marketing
TRUST. If you ask me, the first rule of our profession is trust.
Without trust we cannot do much in our firms. Without trust we cannot learn and share with one another. Without trust we cannot mentor, or be mentored, by the incredible leaders of our profession, who are still around. Which says a lot