Survey-BannerFor the past few years I have been heavily involved in LMA’s Technology Committee, first as the board liaison, and for the past two years as the co-chair. My term comes to an end at the end of this year and I would like to end this round of service (because you know there will be more) by hearing from my fellow in-house legal marketers. You do not need to be an LMA member to take the survey. The Technology Committee is committed to preparing two reports based on your experiences in order to help our peers across the legal marketing industry. This isn’t about reviewing a product or vendor, but about our experience as we roll out a new marketing technology product, or how we’re starting to make sense of all that data that our firms are capturing.
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For anyone following any legal marketing stream on Twitter (#LMA13, for instance), you’ll know that we not only have our scoffers, but we have our haters.

And, honestly, looking at the spam in my filters, who can blame them.

There are a lot of bad promotional people out there targeting lawyers with their