I received notice earlier this week that I am now a Class of 2018 Fellow-Elect with the College of Law Practice Management (COLPM). The notice is posted publicly, so I hope I am not breaking any rules or traditions by posting this.

I truly am humbled by this honor. It recognizes my overall contribution to the legal industry … not just the legal marketing slice of the pie.

Friends and Fellows

I had someone ask how/why I was selected. Truly, it has to do with my overall contributions to the business of law, not just my role in legal marketing. Along the way, however, I have met some incredible people. And many of these people have become friends, and now we’re going to be inducted into the COLPM together.

The early years and CRM

The business of law has changed over the course of my career. I was brought on board my first law firm in June 1997 to run a major conference and get out newsletters. Very quickly I ended up rolling out InterAction (which was still an InterFace product).  In fact, our firm was the first to go fully live with this CRM product. I was even featured on the cover of CRM magazine. Ironically, I have come full circle and recently redeployed InterAction at my current firm.

Early adopter and promoter of social media

I began this blog nearly 10 years ago because I had no idea what a blog was, and I wanted to understand the technology better. What I didn’t expect to find was my voice.

I eventually rolled out four blogs for my firm, and helped a practice group establish itself and create a line of business for the partner that is still overwhelming profitable today.

I was part of that group who were out there trying to figure out what Twitter was. I saw a Tweet one day from this guy, Kevin O’Keefe, wanting to know who would like to grab a beer at the hotel near my office. I ran over. I was the only one who showed up. We sat that afternoon getting to know one another and discussing blogging and Twitter. I remember having a very competitive battle with Greg Lambert over who could get the most Twitter followers over the course of a weekend (he far surpasses me today). And meeting this “kid” Adrian Dayton, who had gotten caught up in all those layoffs of associates and was building his own business around social media for lawyers.

If it were not for Twitter, blogging, and social media, I would not have these professional relationships that have all turned to personal ones. To be inducted into the COLPM with these men truly means the world to me.
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Yes, I am still reading Richard Susskind‘s Tomorrow’s Lawyers: An Introduction to Your Future. Chapter 5: Disruptive Legal Technologies definitely caught my attention:

[A] distinction is commonly drawn between sustaining and disruptive technologies. In broad terms, sustaining technologies are those that support and enhance the way that a business or a market currently

Oh, Martindale, what happened? Your brand was once the bomb diggity, as my teen would put it, but here you are now, just another product sold to Internet Brands, oh, I mean “in partnership with” Internet Brands.

Kevin O’Keefe wonders Does Martindale-Hubbell, as we knew it, still exist?

The Martindale-Hubbell and

Wake Up and Smell the Coffee
Wake up and smell the coffee people.

Wake up and smell the coffee: Google matters. Google counts. Copyblogger said so this morning (Seriously. Go get some coffee and click on the article. It’s a must read today):

A forewarning from Google’s Chairman

Just 19 days after my predictions for 2013, the Wall Street Journal published its comments on The New Digital Age, a book written by Google’s chairman, Eric Schmidt. These comments included this quote (bold is mine):

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.

This is a powerful statement by one of the most powerful people in Google. Schmidt makes it clear that Authorship will be a very material factor in search ranking.

For those of us operating in the legal community this is REALLY good new. Why? Because lawyers have content. Lots of it. The job of the legal marketer is to help them get that content into digital, and connect with the Google game. I’m not talking about gaming Google, but realizing that Google has a strategy to promote good content, and we legal marketers and lawyers need to stay awake and on top of it.
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A fellow legal marketer recently brought up Avvo in my Legal Marketers Extraordinaire Group on Facebook (message me on the Legal Watercooler’s Facebook page if you would like to join).

She was wondering about the value.

Avvo has always had its distractors, but I’ve always taken a “meh” position. Why? Because I’m in corporate law.

Kevin O'Keefe & Me at the Clipper's Game.
Kevin O’Keefe & Me at the Clipper’s Game.
I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes contrary to what the other really smart and cool people think, believe, and hold dear. I like hanging out

For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took

Thank you to guest blogger  Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.

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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their