Jayne Navarre once gain asked a poignant question over on the Legal Marketing Association‘s Listserv. Since it is a closed network, I thought I’d bring the question here, along with my comments, to extend the discussion to a broader group of people. In short, when it comes to a law firm’s rebranding campaign, is
Finding our own slice of happiness
Eleanor Roosevelt once said, “Happiness is not a goal; it is a by-product.” It had me thinking about my life and how happy I am. Like many people, that hasn’t always been the case, so I started wondering, in the light of Eleanor Roosevelt’s sentiments, what have I done to generate this much happiness? To
What Happens in Vegas Stays on Facebook
For those in the know, and on my personal Facebook page, I’ve been in Vegas celebrating my birthday with some friends and family. The pictures were being posted to Facebook almost as fast as they were being taken … and yet, I am quite comfortable that if my boss, a client, a conference organizer or
The Rules of Social Networking and Social Media
I’m still catching up on the 1000 or so posts in my Reader. Dumping stuff of no value, Tweeting out things I like, and now inspired to write a quick blog post.
First of all, when it comes to the “rules” of the social web (networking and media combined), there aren’t too many. Oh, we
Introducing the LMA Tweeters (Updated)
For the past week I have been pulling together the names and schedules for those planning to Tweet at the Legal Marketing Association‘s Annual Conference beginning this Wednesday in Denver. So, let me introduce you to the LMA Tweeters (I’ll post the schedule in a separate post):
| Rustin | Brown | @WechslerRoss | Wechsler helps financial and |
Dear Jayne, Russ and Heather … This is my social media challenge
The ever esteemed Jayne Navarre, Russell Lawson and I are presenting at next week’s Legal Marketing Association Annual Conference on Social Networking Strategies for Small to Mid-Sized Law Firms. Unfortunately, the program length will make it difficult for us to take a lot of questions from the audience (both live and via Twitter
It’s the FUNCTIONALITY, people.
Jayne Navarre and I were chatting yesterday, getting ready for our presentation next week at the Legal Marketing Association‘s annual conference, and we touched on the functionality of websites and blogs.
We both have participated in, and launched, websites, and now blogs, for law firms. In the beginning, it was about the graphics, the
Maximize that speaking opportunity!
Next month I’ll be speaking at the Legal Marketing Association’s annual conference on … drum roll, please … Social Media Strategies for Small to Mid-Sized Law Firms (along with the esteemed Jayne Navarre and Russ Lawson).In addition, I have partners speaking or attending conferences across the country on issues that impact their client base. So, I really appreciated Jaffe PR‘s latest newsletter post: The Event Isn’t Over Once You’ve Finished Speaking.
The best way is to create a follow-up plan prior to attending and implement it immediately following the event. Prior to attending the event, ask the conference organizer what kind of information can be shared with you. Sometimes speakers are given full contact information and allowed a one-time use; other times this information is only available to sponsors. If that’s the case, you and your firm may decide a small sponsorship is worth it.
- If you are able to reach out to attendees prior to the event, have a plan for when you follow up and decide what information you will give them to continue the conversation.
- Network — as much as you can. Talk to the people who attended your presentation, get business cards, connect with them on LinkedIn. You never know what might lead to new business.
- Draft a brief summary of the event and post it to your LinkedIn profile.
- Use Twitter to reference your presentation and post a link to it.
- Send a summary of the event, with a presentation link to clients that you think might be interested.
- Participate in any post-event activities that the conference has planned and stay in touch with the conference organizer for future engagements.
I’m going to add a few more bullets to this list:
Continue Reading Maximize that speaking opportunity!
Social Media Strategies for Small & Mid-sized Law Firms: IDEAS WANTED
I will be co-presenting at the Legal Marketing Association‘s annual conference (March 10-12 | Denver, CO), along with the esteemed Jayne Navarre and Russell Lawson on Social Media Strategies for Small to Mid-sized Law Firms (Thursday, 4:00 – 4:45). Each of us jumped into social media and social networking with both feet and we
Blog your response
Yes, I’m still reading and enjoying Trust Agents.
A concept that I have been playing with of late, along with good colleagues Jayne Navarre and Russell Lawson, is that we’re not so much doing different things in social media and social networking as much as we are doing the same things, only differently.