Social Media

Subscribe to Social Media via RSS

For everyone out there wondering when the ABA would have an opinion on social media and social networking the answer appears to be “soon.” The ABA has a really cool commission with a really long name, ABA Commission on Ethics 20/20 Working Group on the Implications of New Technologies who have come out with an…

It happens. The rumor. The gossip. The office buzz. The phones start ringing. The emails start pinging. All hell breaks loose. SOMETHING is happening in your office. But no one is too sure yet what it is. But the BUZZ will take off and the less information people have, the worse the damage they can…

As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).

First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.

Jen asked the first questions, then we, as a panel, began interacting with the audience.

Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.

Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.

After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading Beyond Print … Marketing Communications Continues to Evolve

I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:

When law was practiced in a set geographic

…

Social media, social networking and texting have changed the way we connect with one another, and have opened up lines of communication in ways none of us could have anticipated only a few years ago. Unfortunately, it’s also changing our attitudes towards spelling and grammar, which I see daily on Facebook. I’ll say it…