Public Relations, Advertising & Directories

I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.

I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:

When law was practiced in a set geographic

A couple people have asked me my thoughts on the “Best Law Firms” Survey by U.S.News and Best Lawyers® which were just published. Normally, I don’t take great stock in rankings and surveys. For the most part, they are vanity propositions designed to sell advertising. Very few hiring decisions are made on rankings and surveys.

Attorneys and legal marketers in Florida routinely face one of the most comprehensive and detailed sets of state restrictions on attorney advertising. Pre-publication review of advertisements, an outright ban on testimonial advertising, and rules that interpret Facebook “friend” requests as unlawful solicitation are but a few examples of the constitutionally-overbroad reach of the Florida

Kudos and thanks to Jonathan Fitzgarrald and Cheryl Bame for gathering together some of our colleagues to produce: Law Firm Marketing Leaders: Tips from a Collection of Experts,” (pdf). Enjoy the “5 Tips” on the following topics from some of legal marketing’s finest:

Corporate counsel read blogs? They get their news from Twitter, Facebook and Linkedin? Wikipedia is a trusted resource?? Who knew?? Well, besides all of us??

A new survey reveals that sophisticated purchasers of legal services in major corporations increasingly are influenced by attorney-authored blogs in forming opinions that influence law firm hiring decisions. Additionally, nearly

While getting ready for school and work this morning, my 7-year old asked me what I did at work. She knows my office is up really high in the tallest building west of the Mississippi. She knows that I have a really cool white board that she likes to draw on. She knows I work