Kudos to the Legal Marketing Association – Los Angeles Chapter program team on today’s Corporate Counsel Panel. I have to say, I always love me a GC panel. Sure we hear the same ol’ same ol’, but there are always a few new nuggets of information in there. 
Corporate Counsel
Why yes, Amy, I did learn two new things
Spoke on a panel yesterday with Adrian Lurssen and Molly Potter on content marketing. Adrian Dayton was the ring-leader. Lots of good folks in the room. Adrian D. kicked things off with a giant piece of paper on each table asking us to write down what we hoped to get out of the program. From
Prospecting for Clients
Oh, those crazy kids over at Law Firm Satire are at it again. This time, an homage to Ken Burns inviting you to the LMA-Bay Area Technology Conference.
[youtube http://www.youtube.com/watch?v=V5dNNorxL-w]
Should you hire for function or fit?
It is no secret that I’m very interested in how teams work, how individuals (ME) fit into a team, and how we all come together to get the job done.
A colleague of mine posted an interesting job description for a Director of Law Firm Marketing and Public Relations:
- “Intense Measurement” is your
Which came first? The content or the promotion, or is it the engagement?
Don’t Spam Conversations, Elevate the Content
A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).
We’re a mixed bunch: in-house legal marketers, outside consultants,
Ding Dong, is the elevator speech dead??
David Freeman has a great video this morning on how to engage in a conversation with a potential client, not just regurgitate a boring and pre-planned elevator speech.
With all due respect I would officially like to kill the concept of the elevator speech and replace it with an approach designed to start a memorable
ROI Calculator for Tickets
Oh, the bane of the marketing department’s existence: sports tickets. Let’s give a collective eye roll here. They suck time from the department. Too many lawyers use them to “entertain” quote “clients,” who are really personal friends. We know it. And yet, they can be an incredible business development tool, but it is so hard
The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.
I am so excited to officially get to spill the beans on some exciting news: LMA
A Guy Walks Into a Law Firm CMO’s Office and …
I’ve known Ben Greenzweig, Co-CEO, Momentum, for several years. We met through the Legal Marketing Association (LMA). Like many of my LMA friends, we started out working on an LMA project — the annual conference — moved that relationship forward, and are now personal friends.
Ben and