In this new age of Twitter and LinkedIn, I’m wondering: Is the business card dead? When I think about it, I hardly ever carry a business card these days, and, when I do, it’s usually quite purposeful (I’m going to a conference and I need cards to win prizes in the exhibit hall). Usually,
The LMA Bloggers: A recap of articles
For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took
We’re all creative people … even the lawyers
The Excellence of Disney and the Law
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.
Make a Splash When You Enter New Waters
The legal marketing community can be very insular. There are the go-to people for CRM, client surveys, training, blog development, PR, advertising, and so on.
Breaking into this industry can be challenging because of the tight relationships many of us have with our service providers, but, also because people entering the market do not take
There’s MORE at LMA
Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R
It’s your name, use it
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
- If you’re
I am a product placement in my own life
I’m speaking on a webinar next month with Ed Poll and Kevin O’Keefe. I’ll have more details on that once everything is finalized. The topic of social networking and advertising came up, and it got me thinking. Social media isn’t advertising, per se, but it is migrating into an umbrella term for everything we
If You’re Happy and You Blog … Show it!!
Does your firm blog? Does Google know it?? I’ve been traveling and pretty busy, as many of you know, and I’m catching up on different posts and what’s happening in the industry. Now that Mad Men is over for the season, I need to find my inspiration elsewhere. Guest blogger Jon Ivanco‘s post, Dear
Beyond Print … Marketing Communications Continues to Evolve
As I mentioned here, I was invited to participate on a panel at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
The panel was moderated by Jen Klein from Blattel, and included Joe Calve, CMO, MoFo; Brian Colucci, Director of Marketing, Townsend; and Dave Pistoni, Principal and Creative Director, doubledave (great company name, by the way).
First of all, kudos for Jen leading a great session. We had our notes, our questions, who was going to take the lead when and where. But we collectively agreed to let the audience drive the content. Come on. We can talk AT you and tell you what WE think you want to hear as an audience member, or we can actually discern what YOU want to hear and respond accordingly.
Jen asked the first questions, then we, as a panel, began interacting with the audience.
Sometimes the questions came from Jen, sometimes the audience, sometimes the audience were talking amongst themselves, sharing their experiences. It allowed for a lot of energy, and as we (the panel), discussed afterward that we all LEARNED something too. I got some great ideas, and left the room more energized than I was when I arrived.
Obviously, I couldn’t take notes while on the panel, so Lydia Bednerik rocked it by tweeting the program via #lmatech.
After the jump, I’m going to pull a few of her comments out, and elaborate.
Continue Reading Beyond Print … Marketing Communications Continues to Evolve