Hitler and I agree: Damn You Google
I invited JD Supra’s Adrian Lurssen to my San Francisco office to give a presentation to our lawyers up here. Fire them up to take our blogging and content to the next level. We had a full house. Great discussion. And then he broke the news to me about Google Reader being retired.
Just
Don’t Spam Conversations, Elevate the Content
A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).
We’re a mixed bunch: in-house legal marketers, outside consultants,
Ding Dong, is the elevator speech dead??
David Freeman has a great video this morning on how to engage in a conversation with a potential client, not just regurgitate a boring and pre-planned elevator speech.
With all due respect I would officially like to kill the concept of the elevator speech and replace it with an approach designed to start a memorable
Shabbat Shalom. I think I’m going to go dark.
I had a day yesterday like no other. It began with the snake’s lunch getting loose (found later that day, by the Sports Dude, in the nanny’s lunch … ick factor 100 on a scale of 1 to 10). Business meeting. Major family drama. Which, having four siblings meant long calls with my mom,
ROI Calculator for Tickets
Oh, the bane of the marketing department’s existence: sports tickets. Let’s give a collective eye roll here. They suck time from the department. Too many lawyers use them to “entertain” quote “clients,” who are really personal friends. We know it. And yet, they can be an incredible business development tool, but it is so hard
I agree with Marissa Mayer – to a point
The world was a buzz yesterday with Yahoo! and Marissa Mayer‘s new policy banning working from home. Everyone seemed to have an opinion. And, for every opinion there was a counter opinion. For every business leader who thought Yahoo! was wrong, there was another business leader who thought they were doing the right
The 5 Ps of Legal Marketing Now Includes Pricing
As a member of the Legal Marketing Association‘s (LMA) Board of Directors I get the inside scoop to what’s going on in our association. But sometimes I am under the “cone of silence” and can’t say a thing.
I am so excited to officially get to spill the beans on some exciting news: LMA
You really are not that special, and neither am I
Oh, I’ve been seeing people posting on Facebook and elsewhere how special they are. Seems LinkedIn sent them a notice that they are in the top 5% or 1% of profiles viewed. Yeah, yeah. Bla, bla. Me too. So what?
Am I better than 99% of you because I’m in the top 1% of LinkedIn
A Guy Walks Into a Law Firm CMO’s Office and …
I’ve known Ben Greenzweig, Co-CEO, Momentum, for several years. We met through the Legal Marketing Association (LMA). Like many of my LMA friends, we started out working on an LMA project — the annual conference — moved that relationship forward, and are now personal friends.
Ben and