Well, today’s the big day. Facebook is rolling out Timeline and I’m still waiting for mine to kick in. Apparently, Mark Zuckerberg’s is already active: 
Since your Timeline has to be active to see other people’s Timelines, I have to go by what I’m hearing and reading, and I’m not hearing any complaints. In fact,
“Where do I start?”
I spoke today for the Pasadena Bar Association Technology Section.
Before the program began, I took the time to speak to several people to get a better idea of who was in the room and their level of social media usage.
It was a diverse crowd. We had an attorney in the room who was
When you speak publicly (or privately), you speak globally.
The power of speech. The power of a speech. When you couple a speech, with a microphone and an audience with access to the social web, you have a powerful tool of communication and an opportunity to reach the world. And with this power of the social web comes the END of anonymity. The END
I am a product placement in my own life
I’m speaking on a webinar next month with Ed Poll and Kevin O’Keefe. I’ll have more details on that once everything is finalized. The topic of social networking and advertising came up, and it got me thinking. Social media isn’t advertising, per se, but it is migrating into an umbrella term for everything we
Why you can’t afford to ignore social media & social networking
A lot of lawyers, and I’m sorry to say, legal marketers, continue to ignore or poo-poo social media and social networking. Take in mind that many of these people also resisted e-mail, websites, Blackberries, bright white letterhead and colored logos.
Well, the numbers have been rolling in this month, and I don’t see how anyone
Social Media Strategies for Small & Mid-sized Law Firms: IDEAS WANTED
I will be co-presenting at the Legal Marketing Association‘s annual conference (March 10-12 | Denver, CO), along with the esteemed Jayne Navarre and Russell Lawson on Social Media Strategies for Small to Mid-sized Law Firms (Thursday, 4:00 – 4:45). Each of us jumped into social media and social networking with both feet and we
Too Busy to Market? We Don’t Think So
As an in-house legal marketer I am always challenged by the partner who is “too busy to market.” Her plate might be too full (at the moment). He has family obligations outside the office (always my personal excuse). However, one day they’re going to wake up and wonder “where have all my clients gone?”I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?
Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.
I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!
Here are a few suggestions from me to kick things off:
Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So
Ghost Blogging for Attorneys: Ethical or just lacking in transparency?
A big buzz word these days is “transparency” and what it means. For me, transparency on a blog and in social media is the foundation for the trust we are attempting to build with our reader.I like how Social Wayne describes transparency in social media:
Transparency in social media especially pertaining to blogging
From PR to Reputation Management
On Friday, January 29th, 2010, Bob Ambrogi, Jay Jaffe and Heather Morse-Milligan were guests on Maureen Kedes’ PR Insider discussing lawyers and PR; the move away from “traditional” public relations towards reputation management; oh, and how social media can play a part in all of this.You can listen to “Yes, Lawyers need
A Tale of Several “Social Media for Legal Professionals” Seminars
Like many of us, I am inundated with invitations, almost daily, for “social media for legal professionals” type seminars, conference, workshops and books. Some programs are full-day intensive workshops, others are 60-minute webinars. There are white papers, studies and now books on social media and networking for the legal professional. The pricing ranges from complimentary