Oh, there was some meaty stuff in last night’s Mad Men episode with our protagonist Don Draper and the psychologist … but I’d rather go in a different direction today … something that was a little bit more subtle. The scenes between Pete Campbell and Harry Crane. Pete is a pretentious ass and will
Did You Remember to Say “Thank You”?
Thank you. It’s such a simple sentence, yet absolutely perfect and can certainly perk up someone’s day. Happened to me today. I was just doing my job. Did some due diligence on a potential client. Prepared a customized introduction. Hyperlinked the PDF. Emailed it off to my managing partner. I then left the left the
Hearing vs. Listening
When it comes to the similarities between listening and hearing, the only one is you use your ears for both. After that, they’re very different.
As the mother of two “tween” girls, I can assure you that there is a huge divide between “hearing” and “listening” taking place in
What does a legal marketer do?
While getting ready for school and work this morning, my 7-year old asked me what I did at work. She knows my office is up really high in the tallest building west of the Mississippi. She knows that I have a really cool white board that she likes to draw on. She knows I work
Love Your Clients’ Brands
I know that branding + law firms has always been a tough sell. But branding + consumer products is BIG business. Corporations, retailers, clothing manufacturers, restaurant chains, food & beverage manufacturers, sports franchises will spend billions of dollars developing and defending their brands … and they spend a lot of that money hiring lawyers to
Client Road Show? Leave the Firm Brochure at the Office
It’s the beginning of a new year, and the client “road shows” are starting. Nothing like popping into town, meeting with your client, and having nothing meaningful or new to say.What??? I’ve been doing this for a little while now and I cannot tell you the countless times I have received a call from
Just because … inspiration can come from my 4th grader
Cut my legal fee rates? Cut your own fat first.
Watching my Twitter feed today I really enjoyed the following conversation:
Timothy B. Corcoran tweeted that at an ITLA09 panel discussing how technology can support alternative fees, a BigLaw partner said:
Clients can look for savings elsewhere in legal budget other than my billable hour.
Matt Homann quickly concurred, “And they will!!”
In all
Year End Push
It’s that most wonderful time of the year. Everyone is torn between on-line shopping and working. And, for the lawyers out there, they have to get those final hours billed. They have to get those year-end bills out to the clients, and turn them around before December 31st.
On top of it all, they’re all
The cost of being BIG.
Do you remember the 1988 fantasy-comedy film “Big” about a boy who makes a wish “to be big”? After being humiliated while trying to impress an older teenage girl at a carnival, Josh Baskin goes to a wish/fortune-telling machine (called Zoltar Speaks) and wishes that he were “big.” The next morning, he sees