Happy New Year. I had a great stay-cation, enjoyed time with my kids and the Sports Dude. Loved meeting up with Gina Furia Rubel and her fabulous family at Universal Studios. I completely checked out from work and from legal marketing. I ignored my Google Reader. But, it’s now time to write my first
I am a product placement in my own life
I’m speaking on a webinar next month with Ed Poll and Kevin O’Keefe. I’ll have more details on that once everything is finalized. The topic of social networking and advertising came up, and it got me thinking. Social media isn’t advertising, per se, but it is migrating into an umbrella term for everything we
ABA’s Rules on Social Media and Social Networking: Necessary Guidance or Big Brother?
For everyone out there wondering when the ABA would have an opinion on social media and social networking the answer appears to be “soon.” The ABA has a really cool commission with a really long name, ABA Commission on Ethics 20/20 Working Group on the Implications of New Technologies who have come out with an
Mad Men, Lawyers and … Controlling Your Message
It happens. The rumor. The gossip. The office buzz. The phones start ringing. The emails start pinging. All hell breaks loose. SOMETHING is happening in your office. But no one is too sure yet what it is. But the BUZZ will take off and the less information people have, the worse the damage they can
Moving Law Firm Communications Off the Written Page
I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:
When law was practiced in a set geographic
PR, as We Knew It, is DEAD
I read with shock a recent article in an industry publication (which shall remain nameless) on how social media, while really neat and cool, is only a “value add” to traditional PR which is going strong. I call BULLSHIT (it’s my blog, I can do that). We all know traditional PR. You hire a PR
Social Media Integration, According to Dilbert
Really, this says it all!
Place Your Best Word Forward: Why Grammar Counts on Facebook
Social media, social networking and texting have changed the way we connect with one another, and have opened up lines of communication in ways none of us could have anticipated only a few years ago. Unfortunately, it’s also changing our attitudes towards spelling and grammar, which I see daily on Facebook. 
I’ll say it
What Does Your Twitter Profile Say About You??
I’m taking a vacation day, waiting for the “early morning low clouds” to burn off before heading out to the pool, so what better time to catch up on my Twitter Followers and see, well, who should I follow??
I follow people whom I believe would be interested in my message: fellow legal marketers, lawyers,
Just a few things that bother me …
No trash in my office trash can.
I’m serious. I got a memo from the office of the building and everything. Office trash cans are for recycles only. Trash (including paper plates, cups, napkins, orange rinds, gum, etc.) needs to be taken to the communal trash cans in the kitchen. And, it’s not just an