social networking

Why should we Circle on Google+ when we already Follow, Connect, Friend and Like?

By Heather Morse on July 13, 2011

Posted in Social Media, social networking

Okay. I did it. I accepted Steven Swimmer‘s invitation and have now set up my Google+ account and I’m good to go. I updated my profile, set up some circles, I’m adding people here and there. Right now we all seem to be in the “Hmmm” stage. So far I realized, 1) you have…

In a socially connected world, Prince is not king

By Heather Morse on May 15, 2011

Posted in Branding, Graphics & Logos, business development, business of law, Clients, Public Relations, Advertising & Directories, Social Media, social networking

What does Prince have to do with legal marketing? Keep reading, I promise to tie it all together … If you haven’t heard, Prince (the purple one himself) is hosting a 21-night stand of shows in Los Angeles. Ticket prices begin at $25 (with no fees). Each show has been unique, including special guests (Sheila E, Chaka Kahn and Stevie Wonder) and celebrities to wow the crowd (Halle Berry, Whitney Houston … before getting shipped off to rehab for erratic behaviors at Prince concerts last week). If you’re not in L.A., or don’t have friends in L.A. who are over 40, you probably haven’t heard much about it. Why?? Because Prince won’t go social. Prince has declared war on the Internet and taken down his website, and he’s hired a Web Sheriff to come after those daring to share the purple love. He goes after anyone and everyone who posts a video to YouTube. There is only a limited selection of his music on iTunes. And I am not even going to comment on choosing a location with the crappiest 3G access EVER. We had friends all over the arena and we couldn’t connect because we couldn’t get on Facebook.

To throw some salt on my wounds, at last night’s concert (my third attendance :)), security was all over the audience, forcing people to put away their iPhones and Blackberries, making people delete pictures and <<gasp>> videos. In this new social world, sharing our experience ENHANCES our experience. It’s also FREE marketing and advertising. I promise, if Prince had a Facebook page, he’d sell out each show. People would fly in from around the country to see him perform. But the tickets quietly go on sale, and through word of mouth, we local fans are spreading the word amongst ourselves. I can’t help but compare my experience seeing Prince with my favorite band, The Airborne Toxic Event, which actively uses social media to build and engage their fan base.
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Another Piece of Technology Bites the Dust

By Heather Morse on April 27, 2011

Posted in business development, Clients, MarComm, Social Media, social networking

Way back when I went off to college, my mother bought me a new dictionary, a new thesaurus and a brand new Brother electric typewriter. For you younger Gen-Xers, and Millennials, we didn’t go off to college with computers, laptops or iPads. We were happy to just…

The LMA Bloggers: A recap of articles

By Heather Morse on April 14, 2011

Posted in Branding, Graphics & Logos, business development, business of law, Clients, MarComm, marketing me, Public Relations, Advertising & Directories, Reputation Management, Social Media, social networking

For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took…

There’s MORE at LMA

By Heather Morse on March 28, 2011

Posted in Branding, Graphics & Logos, business development, business of law, Clients, MarComm, marketing me, networking, Public Relations, Advertising & Directories, Reputation Management, Social Media, social networking

Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R…

Social NETWORKING at the 2011 Legal Marketing Association Annual Conference

By Heather Morse on March 26, 2011

Posted in Events - Heather Morse, social networking

The Legal Marketing Association’s annual conference is just around the corner, and I’m starting to get excited. I’ve had the honor and pleasure of participating on the conference committee this year, and, in my unbiased opinion, the conference agenda is looking incredible. Better check out the MORE sessions. Catherine MacDonagh and I really enjoyed…

It’s your name, use it

By Heather Morse on March 14, 2011

Posted in Branding, Graphics & Logos, marketing me, Social Media, social networking

I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):

If you’re

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Musings from a Legal Marketer on the State of the Union

By Heather Morse on January 26, 2011

Posted in business development, Clients, Just Because, MarComm, Reputation Management, Social Media, social networking

As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings: