Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,
Find Your Voice – Speak With a Purpose
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their
It’s your name, use it
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
- If you’re
You’re so vain, you probably think this post is about you
I’ve had a few incidents (yes a few, so I am not referencing a specific “you” here) where I have received calls from people not too happy with one of my blog posts (shock). With each call, I couldn’t get the person to see past the fact that I wasn’t writing about him
When you speak publicly (or privately), you speak globally.
The power of speech. The power of a speech. When you couple a speech, with a microphone and an audience with access to the social web, you have a powerful tool of communication and an opportunity to reach the world. And with this power of the social web comes the END of anonymity. The END
Musings from a Legal Marketer on the State of the Union
As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:
- Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was
Jayne Navarre Wants to Know …
Well, if Jayne Navarre asks a question, you know I’ll want to answer it.
In her blog post today, Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?, Jayne wants to hear from us:
I want to hear from lawyers, law firms and marketers who are taking Facebook
Are You a Facebook Friend or Spammer??
Happy New Year. I had a great stay-cation, enjoyed time with my kids and the Sports Dude. Loved meeting up with Gina Furia Rubel and her fabulous family at Universal Studios. I completely checked out from work and from legal marketing. I ignored my Google Reader. But, it’s now time to write my first
I am a product placement in my own life
I’m speaking on a webinar next month with Ed Poll and Kevin O’Keefe. I’ll have more details on that once everything is finalized. The topic of social networking and advertising came up, and it got me thinking. Social media isn’t advertising, per se, but it is migrating into an umbrella term for everything we
If You’re Happy and You Blog … Show it!!
Does your firm blog? Does Google know it?? I’ve been traveling and pretty busy, as many of you know, and I’m catching up on different posts and what’s happening in the industry. Now that Mad Men is over for the season, I need to find my inspiration elsewhere. Guest blogger Jon Ivanco‘s post, Dear