Thank you to guest blogger Denise Nix, Marketing and Business Development Manager at Glaser Weil, for providing her insights into “Trends in Media/Pr for Law Firms: What’s Valuable and Effective Today” from the recent Legal Marketing Association annual conference.”
Really the only LMA session this year to focus exclusively on the PR side
Oh, Martindale, what happened? Your brand was once the bomb diggity, as my teen would put it, but here you are now, just another product sold to Internet Brands, oh, I mean “in partnership with” Internet Brands.
Kevin O’Keefe wonders Does Martindale-Hubbell, as we knew it, still exist?
The Martindale-Hubbell and
Wake up and smell the coffee: Google matters. Google counts. Copyblogger said so this morning (Seriously. Go get some coffee and click on the article. It’s a must read today):
A forewarning from Google’s Chairman
Just 19 days after my predictions for 2013, the Wall Street Journal published its comments on The New Digital Age, a book written by Google’s chairman, Eric Schmidt. These comments included this quote (bold is mine):
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
This is a powerful statement by one of the most powerful people in Google. Schmidt makes it clear that Authorship will be a very material factor in search ranking.
For those of us operating in the legal community this is REALLY good new. Why? Because lawyers have content. Lots of it. The job of the legal marketer is to help them get that content into digital, and connect with the Google game. I’m not talking about gaming Google, but realizing that Google has a strategy to promote good content, and we legal marketers and lawyers need to stay awake and on top of it.
Continue Reading Google Profiles + Google Author Ranks + Google In-Depth Articles = WAKE UP!!!
A fellow legal marketer recently brought up Avvo in my Legal Marketers Extraordinaire Group on Facebook (message me on the Legal Watercooler’s Facebook page if you would like to join).
She was wondering about the value.
Avvo has always had its distractors, but I’ve always taken a “meh” position. Why? Because I’m in corporate law.
Hear those doors slamming and heads banging from your legal marketer’s direction? It can mean many different things, but between now and the end of the year, it’s most likely your Chambers & Partners submissions are due. Lucky for me, I work for a boutique and we keep our submissions manageable and simple. But I’ve
Just sat in another program where the editor of legal publication said that under absolutely no circumstance will they open up their content. It is all safely tucked behind a firewall. They are in the business of selling newspapers, after all.
I disagree with you, Mr. Editor. You are in the business of distributing content.
I am beside myself tonight. The news is horrible coming out of Moore, Oklahoma. And it keeps getting worse. But that is not what is upsetting me the most. It’s the damn auto tweets and posts that seem so out of place between the devastating news. Here I am. Sitting safe and sound in Los
Not sure if you’ve checked your in-box yet, but there’s another opportunity for you to purchase an ad based on your latest ranking. Oh, I know you are a preeminently, super, best lawyer, but please, stop buying these ads. The opportunities appear to be multiplying like tribbles, or ads for male enhancement paraphernalia in my
Going through my e-mails this morning and guess what?? I’ve been selected to join the newest and greatest online legal directory, ever.
Seriously, people. Stop with the new legal directories. I don’t care if it’s online. Made for the global world today. Will bring me all the clients my firm will ever need. Or that
Congratulations, you are now a Tier One, Preeminent, Super, Bestest, wonder-var lawyer … wanna buy a plaque?
Yes, Hollywood has their award season, and lawyers seem to have their blowing smoke season as well. According to how many plaque companies are contacting me right now, I’d say we’re in the thick of things.