Full disclosure: I’m on the conference committee of the Legal Marketing Association Los Angeles Chapter‘s annual Continuing Marketing Education (CME) Conference: BIG IDEAS Brought to Life. I am very proud of the conference, the quality of speakers, the topics, and I cannot wait for the West Coast premier of the Legal Mocktail
If you like me, really, really like me, you’ll nominate me
Oh, fine, I’ll play the “please nominate and vote for me” game.
The ABA Journal is working on their annual Blawgs 100 list.
Well, faithful readers, followers, friends and my mom, I’d appreciate it if you’d take a few moments and nominate The
Tooting my own horn
I had a busy month. INSANELY busy month preparing for my firm’s inaugural industry-focused conference.
And it came off without a hitch. Seamless. Pretty damn perfect if you ask me, or read the evaluations. A couple typos and one missed nametag. A speaker had to back out at the last minute, but it actually
What? There are only FOUR jobs in this world????
Who the hell is Lou Adler and how dare he come up with such a brilliant, simple, and concise description of the workplace? There Are Only Four Jobs in the Whole World – Are You in the Right One?
Everything starts with an idea. This is the first of the four jobs – the Thinkers
It’s Electrifyin’!
Well, they listened. Last week I encouraged LMA members to not leave their passion behind, and so far, they haven’t disappointed. To quote Danny Zuko: “It’s electrifyin’!” The conference is packed. We’re at about 1200 registrants. The venue is beautiful, and the layout is conducive to getting to the sessions, networking. We even have
Don’t Spam Conversations, Elevate the Content
A couple years ago I started a Facebook group for Legal Marketers Extraordinaire (LME). The group is “secret,” per Facebook’s definition, but open to all legal marketers. However you need to be invited in (leave a message in the comments below if you need an invite).
We’re a mixed bunch: in-house legal marketers, outside consultants,
You really are not that special, and neither am I
Oh, I’ve been seeing people posting on Facebook and elsewhere how special they are. Seems LinkedIn sent them a notice that they are in the top 5% or 1% of profiles viewed. Yeah, yeah. Bla, bla. Me too. So what?
Am I better than 99% of you because I’m in the top 1% of LinkedIn
A Guy Walks Into a Law Firm CMO’s Office and …
I’ve known Ben Greenzweig, Co-CEO, Momentum, for several years. We met through the Legal Marketing Association (LMA). Like many of my LMA friends, we started out working on an LMA project — the annual conference — moved that relationship forward, and are now personal friends.
Ben and
I broke out of legal marketing, and it feels GREAT!!
I broke out of my legal marketing industry bubble this week and have been attending the Chief Marketing Officer Institute in Vegas. For fun and comfort, I dragged along Adam Stock and Jonathan Fitzgarrald.
The CMO Institute has been a small and intimate, yet high-level and well-crafted event.
Making the most of your conference attendance
As I make the rounds of speaking to my partners about their 2013 plans the topic of “What conferences and industry events are you looking at attending?” will definitely be a key point of conversation. Once I get their list, I’ll follow up with, “Have you attended this event in the past?” And then, “Can