In 1967, Time Magazine ran an article, “The Hippies: The Philosophy of a Subculture,” where they laid out the Hippie code:

Do your own thing, wherever you have to do it and whenever you want. Drop out. Leave society as you have known it. Leave it utterly. Blow the mind of every straight person you

Mr. & Mrs. Geller
I’ve been really busy the past few weeks. There have been highlights (the Sports Dude and I got married), and low-lights (my nanny’s 17-year old granddaughter, Angel, passed away after a long illness). There was the sleepover at Sea World with the Girl Scout Troop. Laser

As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:

  • Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was

Ross Fishman threw out a challenge to lawyers and legal marketers alike: Can you write your story in six words?

Well, you know I love a challenge (especially if it’s fun!).

Here by accident. Stayed by choice.

I fell into my legal marketing career by accident 13 years ago. The profession was expanding beyond the-managing-partners-secretary-threw-a-great-party-so-they-made-her-the-marketing-manager.