- Understand clients needs
- Add value,
- Manage expectations
- Make them look good!
It’s Show Time at LMA
There’s MORE at LMA
Are you getting excited? The Legal Marketing Association’s Annual Conference kicks off in just one week. I know many of you are going through the online materials, flipping through the agenda, trying to decide which sessions to attend. Just remember, there’s MORE at LMA. The MORE sessions (Mentoring Opportunities with R
Lawyers can be harsh
Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated
Narrow your niche and widen your market
Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,
Find Your Voice – Speak With a Purpose
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their
Calling all Law Firm Shoppers
Kudos to Jonathan Fitzgarrald and the Legal Marketing Association-Los Angeles Chapter for putting on a great program: Marketing the Law Firm From the Perspective of a Retailer, featuring Barry Feinberg (a former big-law lawyer himself). In my opinion, these are the best programs and provide the most value to me. While it’s great to
Musings from a Legal Marketer on the State of the Union
As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:
- Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was
It’s the lawyer, stupid
I’m sure I’ll upset a few law firm branding consultants with this comment, but, when the question gets asked, “Do corporate counsel hire the lawyer or the law firm,” I just want to scream: “It’s the lawyer, stupid!” I actually listen to general counsel when they speak at conferences and over the past 13 years
Marketing and Business Development are NOT about today
Get it into your heads: Marketing and Business Development are NOT about today! I had a great reminder of this from a partner in my firm. He began building a relationship with his client’s subsidiary 10 years ago. Yes I said TEN as in X or 3,650 days (plus a couple leap years). The work