The last two weeks of August are painful for a legal marketer. Either the attorneys in the firm are on vacation, or the clients are on vacation. Either way, no one seems to have marketing or business development on their minds. During those dog-days, I usually clean out my office and my e-mail, and go
Legal Marketing. Where to begin???
It’s summer. People are on vacation, and for those of us who are not, we have either taken advantage of the quiet, or are panicking and wondering “will the phone ever ring again?” The news is not good out there. Markets are crashing. Questions about double-dipping recessions. Riots in the streets. Didn’t we just get
Creating and Organizing Your Speech
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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In a socially connected world, Prince is not king
What does Prince have to do with legal marketing? Keep reading, I promise to tie it all together … If you haven’t heard, Prince (the purple one himself) is hosting a 21-night stand of shows in Los Angeles. Ticket prices begin at $25 (with no fees). Each show has been unique, including special guests (Sheila E, Chaka Kahn and Stevie Wonder) and celebrities to wow the crowd (Halle Berry, Whitney Houston … before getting shipped off to rehab for erratic behaviors at Prince concerts last week). If you’re not in L.A., or don’t have friends in L.A. who are over 40, you probably haven’t heard much about it. Why?? Because Prince won’t go social. Prince has declared war on the Internet and taken down his website, and he’s hired a Web Sheriff to come after those daring to share the purple love. He goes after anyone and everyone who posts a video to YouTube. There is only a limited selection of his music on iTunes. And I am not even going to comment on choosing a location with the crappiest 3G access EVER. We had friends all over the arena and we couldn’t connect because we couldn’t get on Facebook.
To throw some salt on my wounds, at last night’s concert (my third attendance :)), security was all over the audience, forcing people to put away their iPhones and Blackberries, making people delete pictures and <<gasp>> videos. In this new social world, sharing our experience ENHANCES our experience. It’s also FREE marketing and advertising. I promise, if Prince had a Facebook page, he’d sell out each show. People would fly in from around the country to see him perform. But the tickets quietly go on sale, and through word of mouth, we local fans are spreading the word amongst ourselves. I can’t help but compare my experience seeing Prince with my favorite band, The Airborne Toxic Event, which actively uses social media to build and engage their fan base.
Continue Reading In a socially connected world, Prince is not king
Another Piece of Technology Bites the Dust
Is the Business Card Dead??
The LMA Bloggers: A recap of articles
For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took
What time does the 3 o’clock parade start?
I promise, this is my last “the Disney Institute presentation by Jeff Williford at the LMA annual conference was so awesome” post. At Disney World/Disneyland, the #2 question asked is “What time does the 3 o’clock parade start?” It sounds like a silly question, until you think about the question behind the question. The
We’re all creative people … even the lawyers
The Excellence of Disney and the Law
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.