Legal marketers will throw the phrase “touch point” around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. Depending on the relationship, and the legal marketer speaking, it

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The end of the year is quickly approaching, and you know what that means?

Year end billing, collections, reviews, trying to get some holiday cards out (don’t get me started), do some shopping, enjoy some family time … and create a marketing plan and budget for 2012.