Legal marketers will throw the phrase “touch point” around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. Depending on the relationship, and the legal marketer speaking, it
business development
What to do when the low hanging fruit has been harvested?
It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit.
The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs.
However, somewhere down the line, the low hanging fruit dries up.
Perhaps a…
New Year’s Resolution #1: Honor Your Commitments
I’m not a New Year’s Resolution kinda gal. I live a day at a time and prefer to make a daily resolution. However, I have a couple resolutions I’ll share over the next few days.
My first one is “Honor Your Commitments.”
When you commit to doing something, or showing up somewhere, it’s not…
Nothing Says “Thanks for the Millions in Fees Collected” Like an Impersonal e-Card
Last year I wrote about how I thought e-Cards are Lazy. I haven’t really changed my opinion on that. In fact, I was so thrilled to read Jayne Navarre’s post Holiday eCards, law firms, lawyers and one person’s opinion, that I have to respond publicly and say, “Make that two, Jayne.”
Sending a
…
So, how was your year?
The end of the year is quickly approaching, and you know what that means?
Year end billing, collections, reviews, trying to get some holiday cards out (don’t get me started), do some shopping, enjoy some family time … and create a marketing plan and budget for 2012.…
Stop bitching about your crappy firm already
Can you handle the truth? Can your law firm handle the truth? Or will you just keep on ignoring the truth and hope it goes away?
Edwin Reeser, former Los Angeles managing partner of Sonnenschein (now SNR Denton), sent me the link to the following story…
Before You Best or Super Lawyer, Watch This!
Oh, this is law firm satire at its best, but oh, so true.
If you’re a lawyer, before you go after your law firm marketing director for not getting you into Best Lawyers or Super Lawyers, you’d better watch this.
And, if you’re a law firm marketing director, grab a cup of coffee and
“Where do I start?”
I spoke today for the Pasadena Bar Association Technology Section.
Before the program began, I took the time to speak to several people to get a better idea of who was in the room and their level of social media usage.
It was a diverse crowd. We had an attorney in the room who was…
BEST. QUOTE. EVER.
If you keep doing what you’ve been doing, are you going to get the results that you want?
The last two weeks of August are painful for a legal marketer. Either the attorneys in the firm are on vacation, or the clients are on vacation. Either way, no one seems to have marketing or business development on their minds. During those dog-days, I usually clean out my office and my e-mail, and go…