LMA’s Annual Conference is off and running.
Our current President, Alycia Sutor, has asked “So what?” and then challenged us with “What if?”
So what we work for people who are the but of jokes?
But what if we could influence change?
What if we can make them better lawyers, and better people?
What
Legal marketers will throw the phrase “touch point” around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. 
Depending on the relationship, and the legal marketer speaking, it
It is standard legal marketing advice to counsel attorneys to go after the low hanging fruit.
The low hanging fruit can be doing more of the same work for a current client, or seeing if a similar client has similar legal needs.
However, somewhere down the line, the low hanging fruit dries up.
Perhaps a
I’m not a New Year’s Resolution kinda gal. I live a day at a time and prefer to make a daily resolution. However, I have a couple resolutions I’ll share over the next few days.
My first one is “Honor Your Commitments.”
When you commit to doing something, or showing up somewhere, it’s not
Last year I wrote about how I thought e-Cards are Lazy. I haven’t really changed my opinion on that. In fact, I was so thrilled to read Jayne Navarre’s post Holiday eCards, law firms, lawyers and one person’s opinion, that I have to respond publicly and say, “Make that two, Jayne.”
Sending a
The end of the year is quickly approaching, and you know what that means?
Year end billing, collections, reviews, trying to get some holiday cards out (don’t get me started), do some shopping, enjoy some family time … and create a marketing plan and budget for 2012.
Can you handle the truth? Can your law firm handle the truth? Or will you just keep on ignoring the truth and hope it goes away?
Edwin Reeser, former Los Angeles managing partner of Sonnenschein (now SNR Denton), sent me the link to the following story
Oh, this is law firm satire at its best, but oh, so true.
If you’re a lawyer, before you go after your law firm marketing director for not getting you into Best Lawyers or Super Lawyers, you’d better watch this.
And, if you’re a law firm marketing director, grab a cup of coffee and
I spoke today for the Pasadena Bar Association Technology Section.
Before the program began, I took the time to speak to several people to get a better idea of who was in the room and their level of social media usage.
It was a diverse crowd. We had an attorney in the room who was
Sometimes I hear someone say something and it just resonates with me. It sets the stage and explains it all better than anything I could have come up with on my own. It becomes the cornerstone to an upcoming presentation, but it’s so good, I have to share it with everyone. I had one of