Heather Morse

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Alex Schenk, Elvis, Brenda Christmas Marlowe (L-R)

After almost six years in legal marketing, I attended the LMA Annual Conference in Las Vegas as one of two recipients of the Midwest Region’s Presidential Scholarship.

What an experience! So many new legal marketing connections. So many good sessions. So much to think about.

Here are a few reflections as a first-timer and a small-firm marketer:

Networking is key

  • I decided to take advantage of as much as I could at the conference, so I went a day early to attend a few mixers and a pre-conference session. I also participated in a lunch networking session with the Small Firm/Solo Marketers SIG. Through the networking events, I met many people IRL who I previous only knew virtually through LME (Legal Marketers Extraordinaire on Facebook), my lifeline. These include Hall of Fame members, former board members of LMA, and conference presenters. They are approachable and willing to help other legal marketers at any time. Throughout the conference, I ran into them repeatedly and they always chatted with me to see how things were going (and they give hugs).
  • If you’re part of team who are at the conference, connect with people outside of your firm. It’s what we tell our attorneys, right?
  • Look people in the eye. Say hello. Invite others into your “groups” at mixers – don’t just leave it up to others to approach you or ask to join your group.

Continue Reading Thoughts from a First-Time LMA Attendee | Guest Post

In my morning meditation, this line popped up:

“… in our group discussions we should never settle for the “good,” but always strive to attain the “best.”

How perfectly that sums up my LMA conference experience this week in both the sessions, and especially in the hallways, as well as in my Legal Marketers Extraordinaire (LME) Facebook Group.

Mentors | Colleagues | Friends

Continue Reading Final LMA thoughts: Strive to attain the best

It used to be that the worst things that could happen to a premium practice was for it to become commoditized. During the course of my nearly 20 years in legal marketing, I have seen in time and again.

Now the worst thing that can happen is disruptive technology. And when it happens, it happens overnight with the drop of a press release.

First came LegalZoom, now comes COIN.

Financial services attorneys (oh, hell, all attorneys) need to be shaking in their boots from this headline:
Continue Reading Another premium legal practice bites the dust

One of the unintended consequences I found when I started blogging is that I become connected to the legal community, and inspired to blog, via the content produced by others.

Reading and experiencing what others share inspires me to want to add my voice to the conversation.

I have not been inspired of late.

It is so ugly out there in content land. My Facebook, Twitter, and news feeds have been taken over by politics. I was hoping it would die down after the election. It didn’t. I was hoping the new year would give way to new hope. It hasn’t. I have some friends who 100% of the time that they post, it’s political, and negative. Even Above the Law is bringing me down.

I want more puppies.

I want to live vicariously through your vacation pictures.

I want to discuss AI in law firms and be inspired to blog my thoughts about it.

In a Facebook group today we were discussing pay-to-play when it comes to speaking at conferences. I find it sad to say, but this was the most robust business-of-law related conversation I’ve participated in in a long time; one that got me thinking and inspired to the point of wanting to write.

Almost.

Your Facebook feed is not reality.

Continue Reading Where has all the good content gone? Is anyone else as depressed as me?