I’m speaking at the Legal Marketing Association-Bay Area Chapter’s 12th Annual Technology Program on a panel, Beyond Print: Moving Marketing Communications into the Audio and Video Realms.
I’m reviewing my notes, and here’s what I want to convey in theme — I’ll write about tactics later:
When law was practiced in a set geographic
The whole Ines Sainz fiasco, incident, scandal, brouhaha has been taking up too much space in my head this week. It has moved off the sports page and is being debated by the mainstream press and blogs.
The Sports Dude and I “debated” the issue. We talked earlier this week about writing a “He Said/She Said” piece, but it’s more of a “He Said/She Agreed” piece … from different vantage points. His is from the field and the locker room, mine is from the administrative offices.
I get that Ines Sainz is beautiful and hot. How could anyone not. But, she’s completely out of line, and the reaction of the NFL, to force “sensitivity training” on the players is completely wrong.
“I believe this is the most constructive approach,” [NFL commissioner Roger] Goodell said. “There is no debate about the longstanding equal access rule of our media policy. The issue for us, like all organizations, is proper conduct in the workplace, whether it is dealing with the media, co-workers, fans or others. It is our responsibility to provide a professional setting for members of the news media and other business associates that work with our teams and the league. We appreciate Woody Johnson stepping up promptly to properly manage the situation at his team and agreeing to underwrite this new initiative for all clubs.”
I’m going to argue that it is also the responsibility of the WORKERS to bring their professional selves to the workplace, whether your workplace is the football field on Sunday afternoons, or the 47th Floor of the U.S. Bank Tower in downtown Los Angeles.Continue Reading Why the Ines Sainz “incident” matters to ALL professional women
A couple people have asked me my thoughts on the “Best Law Firms” Survey by U.S.News and Best Lawyers® which were just published. Normally, I don’t take great stock in rankings and surveys. For the most part, they are vanity propositions designed to sell advertising. Very few hiring decisions are made on rankings and surveys.
I read with shock a recent article in an industry publication (which shall remain nameless) on how social media, while really neat and cool, is only a “value add” to traditional PR which is going strong. I call BULLSHIT (it’s my blog, I can do that). We all know traditional PR. You hire a PR
Thank you to guest blogger Gail Lamarche for recapping today’s Lexblog webinar, Making — Not Finding — Time for Client Development, featuring Kevin O’Keefe and Cordell Parvin.
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With 36 years of law practice behind him, Cordell Parvin now coaches attorneys in all aspects of legal marketing, client development and blogs at lawconsultingblog.com. When he just started his career as a young construction lawyer, his peers mocked him when he wanted to have a national practice from Roanoke, VA. That is until the Secretary of Transportation for the State of Washington called him when the bridge collapsed. How did that call happen? It was from writing articles and being known for a construction litigation law niche practice. Cordell shared his best practices and tips during the webinar which was recorded and can be found here (UPDATED LINK).
Cordell and Kevin also shared some great blogging tips:
One of the “life lessons” I’m trying to raise my children with is:
Before you say it to reflect:
- Is it True?
- Is it Nice??
- Is it Necessary???
If they cannot answer “yes” to all three questions, then they are to keep their mouths shut. It’s a work in progress.
Unfortunately, many legal professionals —
Really, this says it all!
Of course there’s a Muppet Video for THAT.
[youtube=http://www.youtube.com/watch?v=6ZLq_JB8H44&feature=player_embedded]
Shana Tova. Happy New Year … or, as my Grandmother would say, Happy Pesach (we’ll save that story for another day).
Social media, social networking and texting have changed the way we connect with one another, and have opened up lines of communication in ways none of us could have anticipated only a few years ago. Unfortunately, it’s also changing our attitudes towards spelling and grammar, which I see daily on Facebook. 
I’ll say it