The Legal Marketing Association’s annual conference is just around the corner, and I’m starting to get excited. I’ve had the honor and pleasure of participating on the conference committee this year, and, in my unbiased opinion, the conference agenda is looking incredible. Better check out the MORE sessions. Catherine MacDonagh and I really enjoyed
The new words are here! The new words are here!!!
Grammar geeks unite, or take up arms! The new words are here!!! Making this year’s cut via the Oxford English Dictionary are Twitter and texting favorites:
- OMG
- LOL
- FYI
And there are new meanings to old favorites, such as heart. As in: 
Foodies rejoice, Taquitos and California Rolls are not only yummy, but legitimate words
Lawyers can be harsh
Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated
Narrow your niche and widen your market
Contrary to some perceptions, marketing isn’t about throwing your message out to the broadest group of people and hoping something sticks. To me, where professional service marketing is concerned, which legal is a part of, targeted and niche marketing is one of the most effective approaches. For instance, it’s hard to market a general litigation,
Find Your Voice – Speak With a Purpose
Thank you to guest blogger Gail Lamarche for recapping Lexblog’s webinar, Find Your Voice – Speak With a Purpose , featuring Faith Pincus.
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Once again Kevin O’Keefe offered LexBlog’s clients a great webinar on March 16 with Faith Pincus, a licensed attorney who trains lawyers (and others) nationally on how to enhance their
It’s your name, use it
I had an interesting conversation last week in regards to using a personal name v. a descriptive term on Twitter. I am in the “use your real name” camp for Twitter IDs for personal accounts (versus a company ID for a corporate account). Here’s are a few reasons why (according to me):
- If you’re
You’re so vain, you probably think this post is about you
I’ve had a few incidents (yes a few, so I am not referencing a specific “you” here) where I have received calls from people not too happy with one of my blog posts (shock). With each call, I couldn’t get the person to see past the fact that I wasn’t writing about him
When you speak publicly (or privately), you speak globally.
The power of speech. The power of a speech. When you couple a speech, with a microphone and an audience with access to the social web, you have a powerful tool of communication and an opportunity to reach the world. And with this power of the social web comes the END of anonymity. The END
Can you handle the truth??
The truth. Can you handle the truth??
We so often times block out the truth, willing to live in our own personal states of denial.
Unfortunately, for many law students, denial usually ends in a rude awakening, and a whole heck of a debt and no means (or a job) to pay it off.
[youtube=http://www.youtube.com/watch?v=aOGyQ2Sax24&NR=1]
Patience is a virtue for legal marketers
I’ve said it before, but for some reason I am always surprised when it comes true (again) for me:
On average, I have found that it takes about 18 months for a new legal marketing concept to be introduced before the law firm is ready to embrace or implement it.
And I know I have