Legal marketers will throw the phrase “touch point” around and while we understand what it means and why they are important. I wonder about the lawyers out there? Touch points are those little or big interactions you have with clients, potential clients, referral sources, etc. Depending on the relationship, and the legal marketer speaking, it

Patience is not a common trait of the legal marketer.

An “inside” joke amongst us is that the code of the attorney is “HURRY. HURRY. HURRY.” Followed by “WAIT. WAIT. WAIT.” And then, “NOW!!”

I wrote here about how patience is a virtue for the legal marketer. How it takes about 18-months to go from

I had a colleague e-mail me earlier in the week looking for a PR professional, in Los Angeles, who specialized in business, not law. Did I have a referral?

I thought about it and came up with a great candidate. He’s in my Outlook Contacts, we used to work together, so I know he’s good.