Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated
target audience
Musings from a Legal Marketer on the State of the Union
By Heather Morse on
As I sat last night watching the State of the Union (SOTU) address, that legal marketer in me kept popping out and wanting to play. So here are a few of my musings:
- Define your target audience in advance. Know your target audience. Speak to your target audience. Don’t worry about everyone else. It was
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