Many years ago I was vacationing on Dominica and stayed at a hotel that was built out of the original fort. Think Pirates of the Caribbean meets Black Sails. The dining room was not always clean. The white table clothes were slightly stained with wine spills from the prior diners. However, the service was
Call it link bait, if you will, but here’s my lawyers, legal marketers and Chick-fil-A post
So, here’s my take on the whole Chick-fil-A debacle going on in our country:
And that’s what it should be for those reading this.
Why? Because we are service providers. We provide something to someone else, based on our personal reputations, and they pay us for doing it.
We get hired because people know, like
Oh, Sh**. You’ve gone viral.
Look, we’ve all messed up on the job. Sometimes it’s behind the scenes where it can easily be covered up. Sometimes it’s in front of the attorneys at the annual retreat.
Either way, when these things happen in-house where our clients, peers and competitors are none the wiser — we hope — we have more
Increase Your Exposure by Giving Back to the Community
Guest post by Noble McIntyre, senior partner and owner of McIntyre Law.
Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power
New Year’s Resolution #1: Honor Your Commitments
I’m not a New Year’s Resolution kinda gal. I live a day at a time and prefer to make a daily resolution. However, I have a couple resolutions I’ll share over the next few days.
My first one is “Honor Your Commitments.”
When you commit to doing something, or showing up somewhere, it’s not
Be Careful of Political Discussions
Maybe it’s because I live in Los Angeles? Maybe it’s because I read too many diverse news sites? Perhaps it’s because of my background in politics? But I feel in my bones that there’s a storm a brewing, and it’s gonna get a lot messier before it
Build Your Personal Brand – Part 2
I don’t think that having a personal brand is a “big lie” to quote @ScottGreenfield’s recent post, The Brand War. He was responding to this statement of mine from Earn your reputation; build your personal brand:
“Your personal brand is what you stand for. It’s based on your reputation. It’s what you’re
Earn your reputation; build your personal brand
More often than not I agree with Kevin O’Keefe, but not today. I think Kevin’s off in his recent post, Telling lawyers to build a personal brand may be a big mistake:
I’ve presented at law schools, bar societies, bar associations, and association conferences of legal professionals talking about building one’s personal brand.
What Happens in Vegas Stays on Facebook
For those in the know, and on my personal Facebook page, I’ve been in Vegas celebrating my birthday with some friends and family. The pictures were being posted to Facebook almost as fast as they were being taken … and yet, I am quite comfortable that if my boss, a client, a conference organizer or
Maximize that speaking opportunity!
Next month I’ll be speaking at the Legal Marketing Association’s annual conference on … drum roll, please … Social Media Strategies for Small to Mid-Sized Law Firms (along with the esteemed Jayne Navarre and Russ Lawson).In addition, I have partners speaking or attending conferences across the country on issues that impact their client base. So, I really appreciated Jaffe PR‘s latest newsletter post: The Event Isn’t Over Once You’ve Finished Speaking.
The best way is to create a follow-up plan prior to attending and implement it immediately following the event. Prior to attending the event, ask the conference organizer what kind of information can be shared with you. Sometimes speakers are given full contact information and allowed a one-time use; other times this information is only available to sponsors. If that’s the case, you and your firm may decide a small sponsorship is worth it.
- If you are able to reach out to attendees prior to the event, have a plan for when you follow up and decide what information you will give them to continue the conversation.
- Network — as much as you can. Talk to the people who attended your presentation, get business cards, connect with them on LinkedIn. You never know what might lead to new business.
- Draft a brief summary of the event and post it to your LinkedIn profile.
- Use Twitter to reference your presentation and post a link to it.
- Send a summary of the event, with a presentation link to clients that you think might be interested.
- Participate in any post-event activities that the conference has planned and stay in touch with the conference organizer for future engagements.
I’m going to add a few more bullets to this list:
Continue Reading Maximize that speaking opportunity!