Look, we’ve all messed up on the job. Sometimes it’s behind the scenes where it can easily be covered up. Sometimes it’s in front of the attorneys at the annual retreat.

Either way, when these things happen in-house where our clients, peers and competitors are none the wiser — we hope — we have more

Next month I’ll be speaking at the Legal Marketing Association’s annual conference on … drum roll, please … Social Media Strategies for Small to Mid-Sized Law Firms (along with the esteemed Jayne Navarre and Russ Lawson).

In addition, I have partners speaking or attending conferences across the country on issues that impact their client base. So, I really appreciated Jaffe PR‘s latest newsletter post: The Event Isn’t Over Once You’ve Finished Speaking.

The best way is to create a follow-up plan prior to attending and implement it immediately following the event. Prior to attending the event, ask the conference organizer what kind of information can be shared with you.  Sometimes speakers are given full contact information and allowed a one-time use; other times this information is only available to sponsors.  If that’s the case, you and your firm may decide a small sponsorship is worth it.

  • If you are able to reach out to attendees prior to the event, have a plan for when you follow up and decide what information you will give them to continue the conversation.
  • Network — as much as you can.  Talk to the people who attended your presentation, get business cards, connect with them on LinkedIn.  You never know what might lead to new business.
  • Draft a brief summary of the event and post it to your LinkedIn profile.
  • Use Twitter to reference your presentation and post a link to it.
  • Send a summary of the event, with a presentation link to clients that you think might be interested.
  • Participate in any post-event activities that the conference has planned and stay in touch with the conference organizer for future engagements.

I’m going to add a few more bullets to this list:
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