Back in 1977, Bates v. Arizona paved the way for legal marketing as a concept, industry and career for many of us.
The concept of free speech, while a cornerstone of our society, seems to be lost on the law. It has been tossed aside again and again because, for some reason, lawyers and the
I’m reading Kara Smith’s post Social Media ‘Teaches’ Legal Marketers to Promote Themselves the Right Way.
Her points are spot on. Social media forces us to focus on what we should have been doing all along:
As legal marketers we are challenged with wanting to promote our firms and attorneys v. legal ethics established by our individual states and the American Bar Association.
Legal Marketing 101 is that we don’t print it without the client’s WRITTEN approval. This includes publishing a list of clients on our websites or in the firm
For the past few years there has been a debate in legal marketing circles in regards to e-holiday cards. I’m holding on strong to the opinion that, with few exceptions, they should be avoided at all costs. Very few firms will get it right, leading most recipients to immediately hit the delete button.
The trouble
There certainly is plenty of bad news to go around. Enough so that it even has the good guys looking down at their shoes. What’s a law firm to do?
1. Passion And Leadership Are Imperative
Successful firms will have a strong, visible leader who oozes belief in the firm’s raison d’être and the client
If you saw an injustice in the world, would you stick up your hand and say something? Or stand by and watch it happen, again? The world is full of examples of individuals and governments standing by and saying nothing while atrocities rage. “Never again” is a slogan we all know from WWII. Yet, every
Like most Americans, I woke up this morning and put on my post-election quarterbacking hat. I have my opinions on what Obama did right, what he needs to do to be successful in his first 90 days, and what he must do to get reelected in 2012. Same thing goes for the Republicans, from John
It’s been interesting to watch the discussion of technology in marketing, especially online and most notably about conversational media such as Twitter, on this hallowed space, on the Legal Marketing Association listserv and other spaces for the last few weeks. I was especially caught up in the back and forth by Jayne Navarre and
I don’t know about you folks, but back in the day, when the dance was over, rather than call it a night and go home, we headed over to Cantor’s for some late night snacks and coffee.
Huh? Not making the connection?? The dance might be over for mortgage-backed securities, but I don’t see anyone