I learned early on in my career that marketing and business development are not about today, they are about tomorrow. It’s about keeping that pipeline filled. It’s about knowing that when your big class-action, that you’ve been billing 95% of your time to for the past three years, suddenly settles, you’re not left in the lurch. Ask yourself, what would you do if you #1 client is acquired, or your key-client contact is promoted or retires?
Yes, you’re too busy to market. I’m too busy to market. We’re all too busy to market. But, we need to do it EVERY DAY nonetheless.
I’ve asked some of my colleagues to offer their suggestions as to how they encourage their “too busy to market” partners to market.And, SHOCK, I’m not even going to bring up social networking. We’re going Old Skool today!
Here are a few suggestions from me to kick things off:
Offer to collaborate with your key contacts.
If you are writing an article, presenting at a conference, get your key clients’ input and advice on your outlines, themes, etc. This automatically elevates your client into your inner-circle. This blog post is a prime example of this.
Continue Reading Too Busy to Market? We Don’t Think So