I could not agree more with this statement more:

Social media isn’t a fad, it’s a fundamental shift in the way we communicate.

[youtube=http://www.youtube.com/watch?v=sIFYPQjYhv8&rel=0&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1]