I’m reading Kara Smith’s post Social Media ‘Teaches’ Legal Marketers to Promote Themselves the Right Way.

Her points are spot on. Social media forces us to focus on what we should have been doing all along:

  1. identify your niche
  2. listen
  3. be transparent
  4. build relationships
  5. always lead with benefits rather than your firm’s capabilities
  6. become positioned as client service leader
  7. better communicate and articulate what you know.

And while everything we do in promoting our law firms, practices and attorneys, does not take place in a 2.0 environment, Kara’s points always apply.