Like most Americans, I woke up this morning and put on my post-election quarterbacking hat. I have my opinions on what Obama did right, what he needs to do to be successful in his first 90 days, and what he must do to get reelected in 2012. Same thing goes for the Republicans, from John McCain and Sarah Palin, down to the grassroots of the GOP. I also have opinions on the California Propositions, from 2 to 4 to 8 to 11 – and I haven’t even read an exit poll.
And it turns out that all of my friends, colleagues, the residents of Twitterville, along with my husband, have their opinions as well.
But I realized something about myself in a conversation with Jayne Navarre this morning. I am a marketing generalist at work, and I am deconstructing the election from a generalist vantage point, looking at the election from a 360 degree view. As I do not have a specific niche that I am better at than others, I am not constrained by my favoring that discipline.
Some might see this lack of a specialty as a disadvantage, but I actually view it as an asset, and something that differentiates me from some of my peers.
Since I do not favor public relations over business development, I am able to weigh each equally. I find that I am more readily able to shift my focus from one to the other. I am quicker to grasp a new discipline, such as social media, realizing that letting go of traditional advertising might be the right thing to do.
As we prepare to enter uncertain times, I believe that my ability to remain flexible will be in high demand.
As a marketer, I am only one part of the law firm which houses others, from the partners and attorneys, to the administration and staff; from the finance and IT departments, to the library and office services, and so on. I believe that the ability to remain flexible within our personal departments will serve us well so that we can be responsive to the business needs of our respective firms, and the needs of our individual clients.