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Is live-Tweeting overrated?

By Heather Morse on March 13, 2014
Posted in Building your network, Event Planning & Management, networking, social networking

Is live-Tweeting overrated?

That’s the question my friend Ben Greenzweig, Momentum Event Group, asked the LME group this morning. And, with multiple people live-tweeting the same sessions at a conference, I can understand why he’s raised the question.

Not too shockingly, many of us have an opinion, and a conversation has begun so…

Alternative Fees, Blended Rates, Fixed Fees, oh my

By Heather Morse on March 15, 2012
Posted in business development, business of law, Clients

John Byrne and Kristin Sudholz form Drinker Biddle & Reath have fully embraced the ACC Value Challenge into their firm.

  • First alternative fee was a discount. Lawyers still think discounted fees are alternative fees.
  • Clients are looking at many different ways for lawyers/law firms to create values. AFAs are a piece of the puzzle.

…

Lawyers can be harsh

By Heather Morse on March 25, 2011
Posted in business development, Clients, Events - Heather Morse, marketing me, Reputation Management, Social Media

Let’s face it. To succeed in legal marketing, or anything to do with working with lawyers, you have to have a tough shell. I spoke on a webinar this week with Darryl Cross and John Byrne where we discussed social media. We’ve all spoken on the topic in the past. Darryl and I have participated…

About Heather Morse

Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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Legal marketer, mom, 80s music chick, wife to Sports Dude, culinary Jew. Go Dodgers, Lakers, Clippers. OMG! We got our NFL team (back)! GO LA RAMS! Tired.

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