In 2011, American households on average sent about
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In 2011, American households on average sent about
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I hate e-holiday cards, and delete most. Why? Because they suck and/or are not personalized. Client hate them. Lawyers hate them. But here they come. Really. Nothing says, “Hey, thanks for the million dollars in legal fees this year,” like handing an e-mail address to the IT or marketing department and having them add you…
Last year I wrote about how I thought e-Cards are Lazy. I haven’t really changed my opinion on that. In fact, I was so thrilled to read Jayne Navarre’s post Holiday eCards, law firms, lawyers and one person’s opinion, that I have to respond publicly and say, “Make that two, Jayne.”
Sending a
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Gonna make this one short and quick. I enjoy a GOOD e-card, and I think they are fine coming from the FIRM. But, if an attorney can’t take the time to sit down and personally write out a card to his or her top clients, those who paid the mortgage, car payments, orthodontist bills, vacations,…
For the past few years there has been a debate in legal marketing circles in regards to e-holiday cards. I’m holding on strong to the opinion that, with few exceptions, they should be avoided at all costs. Very few firms will get it right, leading most recipients to immediately hit the delete button.
The trouble…