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LMA Annual Conference – 2015

We all attend professional conferences. Some are close-knit groups, such as the Legal Marketing Association’s Annual Conference; others will have 10s of thousands in attendance, and take over a whole city (ACC Annual Meeting, CES, NRF’s Big Show).

Sometimes we will know no one attending, other times hundreds due to our level of involvement in the organization.

No matter how many people you know or don’t know, speaker or not, first time attendee or not, you need to prepare to maximize the time you will be there, and out of the office.

I start to prepare for a conference  approximately two weeks or so before my departure. When I say I do these things, I really do them, and I coach others to do so as well for one reason: They work.
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Kevin O'Keefe & Me at the Clipper's Game.
Kevin O’Keefe & Me at the Clipper’s Game.
I’m lucky to know some really cool and smart people out “there.” These really cool and smart people have individual thoughts and opinions, sometimes contrary to what the other really smart and cool people think, believe, and hold dear. I like hanging out

I just checked my calendar and, yup, it really is 2012.

Other than the earth coming to an end later this year, it’s about fricken time you got a website.

There just aren’t any good excuses out there.

Yeah, I’m talking to you solo and small firms out there.

And this is especially true for those of you who represent consumers – family law, divorces, child custody, employment matters, trusts & estates. I’d add personal injury, DUI and immigration to the list, but those folks are marketing machines.

Seriously. If you Google yourself or your firm, what do you find? If the answer is NOTHING, than you are LOSING business every day, and you don’t even know it.

Case in point:


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I had a colleague e-mail me earlier in the week looking for a PR professional, in Los Angeles, who specialized in business, not law. Did I have a referral?

I thought about it and came up with a great candidate. He’s in my Outlook Contacts, we used to work together, so I know he’s good.