Kudos to the Legal Marketing Association – Los Angeles Chapter program team on today’s Corporate Counsel Panel. I have to say, I always love me a GC panel. Sure we hear the same ol’ same ol’, but there are always a few new nuggets of information in there. Corporate Counsel
Legal Departments are Cost Centers
I relate to in-house counsel. Not because I’m a lawyer, but because we are both cost-centers to our respective organizations. We are both beholden to the shareholders and partners of our companies and firms. We are trusted servants of a budget with no apparent revenue stream. We both provide necessary services. Yet, in a down…
Here Comes the ACC Value Index
I attended the Legal Marketing Association – Los Angeles Chapter lunch today, featuring Susan Hackett from the Association of Corporate Counsel.
As many of you know, for the past couple year’s ACC has been working on a Value Challenge for the legal community.
Ms. Hackett commented that while this is a client-driven initiative, law…
Follow the leader … law firm edition
Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”
In every market, whether geographic or practice-centric, there is a firm…
When Bad Service Happens to Good Marketers
When It’s Broke, Fix It
Seth Godin’s recent post Breakage is a great commentary on people’s tolerance for steadily increasing rates year after year.
For the last couple of years ACC members have been at the point Seth was when he’d “get the bill, sigh about the fee, consider the hassle of switching, pay the bill and move on.” In-House…