Kudos to the Legal Marketing Association – Los Angeles Chapter program team on today’s Corporate Counsel Panel. I have to say, I always love me a GC panel. Sure we hear the same ol’ same ol’, but there are always a few new nuggets of information in there. GC panel Corporate Counsel

I relate to in-house counsel. Not because I’m a lawyer, but because we are both cost-centers to our respective organizations. We are both beholden to the shareholders and partners of our companies and firms. We are trusted servants of a budget with no apparent revenue stream. We both provide necessary services. Yet, in a down

Lawyers, for whatever psychological reason you want to ascribe them, don’t like being first. Most legal marketers know this to be true. How often have we been asked by the final decision maker, prior to making that final decision, “who else is doing this?”

In every market, whether geographic or practice-centric, there is a firm

When bad service happens to good marketers, we get into action. We blog and micro-blog about it. We make phone calls. We don’t stand idly by and accept it as the cost of doing business or living life in a big city.

When I receive bad service, I report it … and then share it