Look, we’ve all messed up on the job. Sometimes it’s behind the scenes where it can easily be covered up. Sometimes it’s in front of the attorneys at the annual retreat.
Either way, when these things happen in-house where our clients, peers and competitors are none the wiser — we hope — we have more
Thanks to guest bloggers Amy Knapp and Aileen Hinsch, Knapp Marketing, for providing a framework to repurpose all that hard work you put into your Chambers submissions.
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Being tasked with preparing a firm’s Chambers submissions is not considered the plum job in a law firm marketing department. First, the responsible party must
All the chat these days around the water cooler is about how the LA Kings are heading to the Stanley Cup finals (hey, I’m in Los Angeles). Oh, and how the Facebook IPO has fizzled.
A lot of people want to point to the poor performance of the IPO launch to say, “See, this
I just checked my calendar and, yup, it really is 2012.
Other than the earth coming to an end later this year, it’s about fricken time you got a website.
There just aren’t any good excuses out there.
Yeah, I’m talking to you solo and small firms out there.
And this is especially true for those of you who represent consumers – family law, divorces, child custody, employment matters, trusts & estates. I’d add personal injury, DUI and immigration to the list, but those folks are marketing machines.
Seriously. If you Google yourself or your firm, what do you find? If the answer is NOTHING, than you are LOSING business every day, and you don’t even know it.
Case in point:Continue Reading Get a fricken website already
On Tuesday night I blogged here about an incident with my NOOK and my feeling that I, a loyal customer, wasn’t being taken care of by Barnes and Noble.
I got into a war of words with some loyal customers on Facebook who felt I should be satisfied with the offer I was being
Guest post by Noble McIntyre, senior partner and owner of McIntyre Law.
Word of mouth is the original mode of advertising, and it still works today. You may not believe it in this time of television, radio, and especially the Internet. But the success of my firm is a testament to the power
What does Prince have to do with legal marketing? Keep reading, I promise to tie it all together … If you haven’t heard, Prince (the purple one himself) is hosting a 21-night stand of shows in Los Angeles. Ticket prices begin at $25 (with no fees). Each show has been unique, including special guests (Sheila E, Chaka Kahn and Stevie Wonder) and celebrities to wow the crowd (Halle Berry, Whitney Houston … before getting shipped off to rehab for erratic behaviors at Prince concerts last week). If you’re not in L.A., or don’t have friends in L.A. who are over 40, you probably haven’t heard much about it. Why?? Because Prince won’t go social. Prince has declared war on the Internet and taken down his website, and he’s hired a Web Sheriff to come after those daring to share the purple love. He goes after anyone and everyone who posts a video to YouTube. There is only a limited selection of his music on iTunes. And I am not even going to comment on choosing a location with the crappiest 3G access EVER. We had friends all over the arena and we couldn’t connect because we couldn’t get on Facebook.
To throw some salt on my wounds, at last night’s concert (my third attendance :)), security was all over the audience, forcing people to put away their iPhones and Blackberries, making people delete pictures and <<gasp>> videos. In this new social world, sharing our experience ENHANCES our experience. It’s also FREE marketing and advertising. I promise, if Prince had a Facebook page, he’d sell out each show. People would fly in from around the country to see him perform. But the tickets quietly go on sale, and through word of mouth, we local fans are spreading the word amongst ourselves. I can’t help but compare my experience seeing Prince with my favorite band, The Airborne Toxic Event, which actively uses social media to build and engage their fan base.
Continue Reading In a socially connected world, Prince is not king
For those who attended the Legal Marketing Association‘s annual conference in Orlando last week, it was an incredible few days of education, networking and camaraderie. Perhaps it was the location, or maybe there is truly a sense of “recovery” from the recession, but the mood was light, up beat, ENERGETIC. Many of us took
Another Legal Marketing Association annual conference has come and gone, and I can’t get the keynote speaker out of my head. Jeff Williford of the Disney Institute presented on Disney’s Approach to Business Excellence. For an indepth recap of Jeff’s presentation, read Lindsay Griffiths‘ Disney’s Approach to Business Excellence – An LMA Recap.