I broke out of legal marketing, and it feels GREAT!!
I broke out of my legal marketing industry bubble this week and have been attending the Chief Marketing Officer Institute in Vegas. For fun and comfort, I dragged along Adam Stock and Jonathan Fitzgarrald.
The CMO Institute has been a small and intimate, yet high-level and well-crafted event.
Making the most of your conference attendance
As I make the rounds of speaking to my partners about their 2013 plans the topic of “What conferences and industry events are you looking at attending?” will definitely be a key point of conversation. Once I get their list, I’ll follow up with, “Have you attended this event in the past?” And then, “Can
The First Rule of Legal Marketing
TRUST. If you ask me, the first rule of our profession is trust.
Without trust we cannot do much in our firms. Without trust we cannot learn and share with one another. Without trust we cannot mentor, or be mentored, by the incredible leaders of our profession, who are still around. Which says a lot
Be careful who you friend – as they can report you to the (state) bar
Oh, those kids over at the Florida Bar Association are kicking it up again.
My friend (and guest blogger) Gail Lamarche just posted this link over on the Legal Marketing Association‘s member listserv, The Florida Bar Guidelines for Networking Sites (updated as of January 10, 2012).
Before we all start to panic, go
“Where do I start?”
I spoke today for the Pasadena Bar Association Technology Section.
Before the program began, I took the time to speak to several people to get a better idea of who was in the room and their level of social media usage.
It was a diverse crowd. We had an attorney in the room who was
Mad Men, Lawyers and the 24-hour Layover
Another episode of Mad Men, and another lesson for the lawyers in our midst. On his way to Acapulco for some much deserved R&R, our protagonist, Don Draper, stops off in Los Angeles for a 24-hour layover. When his colleague, Harry Crane, Head of Media, suggests that he spend some time at
You’re back from LMA (or any conference) now what?
I just walked back into my office after spending four days at the Legal Marketing Association‘s annual conference where I spoke on panel, organized the LMA Tweeters, and have volunteered for the 2011 conference advisory committee. I returned to my office this morning to find hundreds of emails that need to be
Me, Twitter, LMA and Laura Gutierrez
The Legal Marketing Association‘s (#LMA10) annual conference is over. Moving on to #LMA11 … Orlando, April 4-6. In fact, I’m off this morning to the #LMA11 conference planning committee kick-off meeting. First off, this isn’t a conference recap post. I just want to share a bit about my overall experience from this