A colleague of mine posted an interesting job description for a Director of Law Firm Marketing and Public Relations:
- “Intense Measurement” is your
David Freeman has a great video this morning on how to engage in a conversation with a potential client, not just regurgitate a boring and pre-planned elevator speech.
With all due respect I would officially like to kill the concept of the elevator speech and replace it with an approach designed to start a memorable
Oh, the bane of the marketing department’s existence: sports tickets. Let’s give a collective eye roll here. They suck time from the department. Too many lawyers use them to “entertain” quote “clients,” who are really personal friends. We know it. And yet, they can be an incredible business development tool, but it is so hard…
Well, tis the season and all.
I’m checking out BTI Consulting‘s latest survey where GCs name the most arrogant law firms, and there are no real surprises.
According to Law360’s article, GCs Name Most Arrogant Law Firms:
As the legal industry rebounds from the recession, cockiness is also on the rise, as the
My friend Jayne Navarre at the Virtual Marketing Officer recently wrote this post, Facebook and Politics: Do they mix? Yes, no, maybe? taking on politics on our personal social…
Going through my e-mails this morning and guess what?? I’ve been selected to join the newest and greatest online legal directory, ever.
Seriously, people. Stop with the new legal directories. I don’t care if it’s online. Made for the global world today. Will bring me all the clients my firm will ever need. Or that…
I know, Mad Men is almost over and I have yet to write a blog post about how there are lessons we in the legal industry can learn from the folks at Sterling, Cooper, Draper and the other guy. I’ve started to blog, really I have, but the posts seemed forced to me. Sure, I…
I just checked my calendar and, yup, it really is 2012.
Other than the earth coming to an end later this year, it’s about fricken time you got a website.
There just aren’t any good excuses out there.
Yeah, I’m talking to you solo and small firms out there.
And this is especially true for those of you who represent consumers – family law, divorces, child custody, employment matters, trusts & estates. I’d add personal injury, DUI and immigration to the list, but those folks are marketing machines.
Seriously. If you Google yourself or your firm, what do you find? If the answer is NOTHING, than you are LOSING business every day, and you don’t even know it.
Case in point: