The LMA annual conference is kicking off this morning. I’ve been here since Saturday. Why? Because it’s LMA and I wouldn’t miss a minute of connecting with my peers, colleagues, and friends!!
So what is so damn special about LMA that I added more time away from my family (and the cutest puppy anyone could
I just watched the short (< 2 minutes) video from the National Director of Brand, Creative & Content Marketing for Deloitte Digital talking about the future of the CMO (that’s the Chief Marketing Officer if you’re wondering). He summed up the current role of the CMO as:
“Mad Men collaborating with the Math Men.”
Perfectly
Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional boutique, talking the numbers needs to become our second language. One thing every firm has in common, whether you are there, moving
Happy New Year, everyone. I spent my morning sitting on my couch, watching the Rose Parade and trolling Facebook for healthy eating ideas (should I do the 100 Days of Real Food challenge, or just go with some detox?) and alternatives for the gym (Yogi’s Anonymous is leading my choices). The Sports Dude slept in before heading off to cover the Rose Bowl Game, and the kids slept at friends’ houses. Basically, this year began like every other year. In other words, it was quiet around here. Just me, a good cup of coffee and my laptop. I usually take the time between Christmas and New Year’s off from work as it gives me the opportunity to process, reflect, and think about the year that was, and what is to come. I’ve written before that I do not make New Year’s Resolutions; I make daily resolutions. However, if you ask my kids, I’m a control freak and I have to have a plan. I like to have a theme for the year in order to answer the inevitable, “What’s your New Year’s Resolution?” It’s much easier to live a theme on a daily basis then try and live up to the outlandish and unachievable resolutions people make. In my struggle to find my theme for the year, I found it staring at me from across the room in HD:
Find Your Adventure. Photo: @RoseParade
Thank you to the 127th Tournament of Rose’s Parade for a great theme and mantra for 2016: Find Your Adventure. Watching the parade, you can’t help but appreciate how the theme takes on different meaning for each float coming down Colorado Boulevard, just as it will mean something different for each and everyone of us.
Continue Reading Don’t seek resolutions. Find your adventure.
Jonathan Fitzgarrald and I were asked to contribute our thoughts on the generations at work for the Greater Chicago Chapter of the Association of Legal Administrator’s magazine. While our initial research and conversations in regards to the generational divide in law firms dealt with lawyers and their clients, our focus in this turns internal
It’s been an interesting year. Law firm merger. Sports dude started doing his thing for a local radio station. My oldest kid began driver’s training. The youngest turned 13. And I changed jobs. We’re juggling new schedules, new attitudes, and new expectations. I’ve had a new culture, new people, and new personalities to which I’ve had to acclimate. And now the holidays are in full swing. This has brought on a lot of stress, and it was a tough few weeks for me on all fronts: work, family, HOA, and those pesky Girl Scouts (and we’re still a month away from the beginning of Girl Scout Cookie season). Thank goodness for good friends and good colleagues. I’m pretty much on the other side, and now I can reflect on it all. I’ve been doing this legal marketing thing for a long time. It will soon be 18 years since I was hired at JMBM (when the last M stood for Marmaro). I’d already been in the work force for 10 years, and my skill set fit what Frank Moon was looking for in an assistant manager, and I excelled. I’ve had a “few” legal marketing jobs since then. I have had many opportunities for growth from within these firms, and through my service positions in LMA. Life has also provided me many opportunities to grow. This has just been one of those growing years.
Continue Reading My year of opportunities for growth
For the past few years I have been heavily involved in LMA’s Technology Committee, first as the board liaison, and for the past two years as the co-chair. My term comes to an end at the end of this year and I would like to end this round of service (because you know there will be more) by hearing from my fellow in-house legal marketers. You do not need to be an LMA member to take the survey. The Technology Committee is committed to preparing two reports based on your experiences in order to help our peers across the legal marketing industry. This isn’t about reviewing a product or vendor, but about our experience as we roll out a new marketing technology product, or how we’re starting to make sense of all that data that our firms are capturing.
Continue Reading Calling All In-House Legal Marketers: Survey Says …
Heidi Klum’s tag on her long-running show is “In fashion, one day you are in, the next you are out.” For those of us who blog on and about the legal industry and practice of law, the ABA Journal’s Blawg 100 is the list to make. For the third year running my blog, The Legal
Well. It’s been a little busy this pre-holiday season as my department is deep in holiday cards, holiday gifts, budgets, business plans, oh my. But this little diddy of a headline caught my eye in today’s Los Angeles Daily Journal (our local legal rag) and I didn’t want to just add it to my “someday” pile for future blog posts:
I don’t even have to quote the article for you to get the gist.
Continue Reading Hold that press release: Are you proofing for defamation?
Once again the First Amendment, as it applies to lawyers, is under attack. The First Amendment! The one that says speech is protected from being abridged by the government. That one. Here it is, in case you forgot:
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.
14th Amendment. Bla bla. Equal protection. Applies to the states. Yet, here we are again, a government body is telling lawyers that they cannot speak freely. Did anyone in Ohio read Bates v. State Bar of Arizona? We’re not talking about misleading language (which is a violation of any false advertising law), but handing out a brochure or pamphlet with your contact information, or having a Q&A after a CLE.
Continue Reading The First Amendment should apply to everyone, even lawyers in Ohio