Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional boutique, talking the numbers needs to become our second language. One thing every firm has in common, whether you are there, moving there, or wondering how to get from here to there, is that we are ALL collecting data every single day. The LMA Technology Committee, which I had the opportunity to co-chair for two years, is preparing a report focused on how law firms are capturing and using sales and marketing — and billing and business development and industry and costs and a whole lot more — data, and we want to know what you’re doing with it all (even if the answer is “not enough”). I would really appreciate if you would take a few minutes to complete the survey on how your firm is maintaining and manipulating big data. Start the survey here. Once completed, a paper will be made available for download. On behalf of the LMA Technology Committee, thank you.