Without a doubt, the legal marketer is moving towards a data-centric and strategic role. Whether you are a legal marketing professional in an AmLaw 100, or a department of one serving a regional boutique, talking the numbers needs to become our second language. One thing every firm has in common, whether you are there, moving
Big Data
Legal technology disrupters and why you need to take note
By Heather Morse on
Posted in business of law, social networking
Yes, I am still reading Richard Susskind‘s Tomorrow’s Lawyers: An Introduction to Your Future. Chapter 5: Disruptive Legal Technologies definitely caught my attention:
[A] distinction is commonly drawn between sustaining and disruptive technologies. In broad terms, sustaining technologies are those that support and enhance the way that a business or a market currently
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The GCs have spoken. Are you listening?
By Heather Morse on
Posted in business of law, Clients
I’ve been working on the business side of law for a long time now. I have attended NUMEROUS general counsel panels. I have read study after study. And I have to ask, “Are any of you listening?”
I was at a presentation yesterday with the good folks at Thomson Reuters. They put up a…